The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Making Wellness Accessible to Everyone: An Interview with Angie Tebbe, Founder of Rae Wellness
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Kait Stephens
In this episode, we meet Angie Tebbe, the founder, and CEO of Rae Wellness.
Rae Wellness is womens supplement brand focused on accessibility.
In this episode, we hear about Angie’s 13 years of experience at Target and how she married that with her upbringing to launch Rae Wellness
Other topics covered in this episode
- Knowing your strengths and weaknesses
- Omnichannel brand experience
- Understanding the buyer’s journey with data
- Making choices that drive incremental impact
Key Takeaways
- Nothing matters more than listening to your customer
- The customer doesn’t know what’s wrong but knows something isn’t right
- It’s not about being everywhere, it’s about selling through
- A buyers journey with a hundred touchpoints can look like a hurricane, focus on the top 3 conversion points
- Balance quantitative and qualitative data to get the full story
- Content and community make buyers feel like part of something bigger than buying a product
Please let us know your thoughts about the episode!
Where to find Angie Tebbe:
Linkedin: https://www.linkedin.com/in/angie-tebbe-5867996/
Website: https://raewellness.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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