The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
The Role of Demos in Stimulating Brand Discovery with Kun Yang from Pricklee
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Kait Stephens
In this episode, we meet Kun Yang, co-founder, and CEO of Pricklee.
Pricklee is a hydration beverage made from the prickly pear cactus..
In this episode, we learn how Kun and his co-founders went from being healthcare workers to launching a hip beverage brand that is launching in Sprouts nationwide.
Other topics covered in this episode
- Developing playbooks
- Stimulating brand discovery
- The era of captial efficiency
- Launching in Sprouts
- Inhouse demo team vs. agency
Key Takeaways
- Brands need to find a unique playbook, not mimic others
- Stimuling discovery is key for brands in new categories
- Today’s brands need to be capital efficient
- A successful launch takes time and focus
Please let us know your thoughts about the episode!
Where to find Kun Yang:
Linkedin: https://www.linkedin.com/in/kyang2/
Website: https://pricklee.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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