The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
What it Means to be an Omnichannel Brand with Melissa Minkow, Director of Retail Strategy at CI&T
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Kait Stephens
In this episode, we meet Melissa Minkow, Director of Retail Strategy at CI&T
Melissa got started at Target and spent a combined eight years in consumer research roles at Gartner and CI&T. She is also a RetailWire BrainTrust Expert and RETHINK Retail Top 100 Influencer
She will deep dive into what it means to be an Omnichannel brand in 2023. .
Other topics covered in this episode
- Consumer shopping experience and insights
- Being an Omnichannel brand
- The role and value of different channels
- Omnichannel data and analytics
Key Takeaways
- Brands need to be “Everything, Everywhere, All at Once.”
- Each channel has a purpose, i.e. DTC for education, and marketplace for price.
- Those channels still need to complement and supplement each other
- Data across channels needs to be available in a single place
- Understand the shopper journey to create a winning strategy
Please let us know your thoughts about the episode!
Where to find Melissa Minkow:
Linkedin: https://www.linkedin.com/in/melissa-minkow/
Website: https://ciandt.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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