The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Building the Omnichannel Flywheel with Alison Cayne from Haven's Kitchen
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Kait Stephens
In this episode, we meet Alison Cayne, the founder, and CEO of Haven’s Kitchen.
Haven’s Kitchen is a fresh sauce brand with sustainable squeezable pouch packaging.
In this episode, we hear Alison’s journey from starting a cooking school to launching CPG brand.
Other topics covered in this episode
- The Expo West trade show
- Distributing fresh vs. shelf-stable products
- Retail 1st Perspective of Omnichannel
- The role of a brands website
Key Takeaways
- You don’t need a booth at Expo West to drive business results
- Every channel should have an objective (11:47)
- Fresh foods have limited channels for distribution
- The website is a critical educational tool for brands
- QR codes are a great tool to send buyers to web-based product education
- Consumers want you to be in the same part of the store in every retailer
- Channels should be complementary flywheels, not separate funnels
- Solve a problem for your customer and make them a hero
Please let us know your thoughts about the episode!
Where to find Alison Cayne:
Linkedin: https://www.linkedin.com/in/alison-cayne-223b0b14a/
Website: https://havenskitchen.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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