The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Profitably Acquiring Customers from Day One with Bani Bahari from OffCourt
•
Kait Stephens
In this episode, we meet Bani Bahari, CEO and co-founder of OffCourt an athletic deodorant brand.
OffCourt is a performance body spray focused on those who love the active lifestyle.
We will learn how Offcourt started launched with an Amazon and wholesale combination.
Other topics covered in this episode
- Efficient growth
- Wholesale distribution in the gym channel
- Field sales and marketing
Key Takeaways
- In 2023, brands should be profitable from day one
- Amazon works great when you have an underserved market
- Gyms are a great discovery channel for the right product
- Wholesale distribution is profitable but field sales doesn’t scale quickly
Please let us know your thoughts about the episode!
Where to find Bani Bahari:
Linkedin: https://www.linkedin.com/in/bani-bahari/
Website: https://offcourt.com/
Instagram: https://www.instagram.com/offcourt_official/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
www.theomnichannelmarketer.com