The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Entrepreneurship, Building Community, And Making Tough Decisions: Insights From WithCo Cocktails Founder Josh Ellis
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Kait Stephens
In this episode, we meet Josh Ellis, the founder, and CEO of WithCo Cocktails.
WithCo Cocktais is a non-alcoholic cocktail mix brand made from fresh juices and botanicals.
In this episode, we hear Josh’s journey from selling cars, insurance, and real estate to launching a cocktail mix brand.
Other topics covered in this episode
- Going all in on entrepreneurship
- Impact of COVID on alcohol brands
- Liquor vs. CPG brad & distribution
- Customer discovery
- Growth at all costs vs. efficient growth
- On-premise distribution in the hospitality channel
- The non-alchoholic beverage trend
- Launching in Target & CVS
Key Takeaways
- Theres no comfort in the growth zone, and no growth in the comfort zone.
- Going viral can be a blessing and a curse
- Deeply understanding your customer is the answer to many business problems
- Entrepreneurship comes with a lot of difficult decisions
- Community can build your business without heavy spend on advertising (34:43 - 36:20)
- You are going to strike out more than you hit the ball, but don’t stop trying (~40ish)
Please let us know your thoughts about the episode!
Where to find Josh Ellis:
Linkedin: https://www.linkedin.com/in/moderndayleader/
Website: https://www.withcococktails.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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