The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Defying iOS14 on DTC & Going from No Product to $5M in Sales in 2 Years with Courtney Toll from Nori
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Kait Stephens
In this episode, we meet Courtney Toll, the founder, and CEO of Nori.
Nori in an innovation on the traditional iron that has the form factor of a hair straightener.
In this episode, we hear how Nori was born from Courtney’s own pain and went from no product to over $5M in sales in 2 years..
Topics covered:
- Product innovation
- Customer pain points
- Defying iOS 14 changes with DTC and Meta
- Amazon launches
- In-store demos
- Adding consumable parts to products
Takeaways:
- Great product opportunities lay in categories that are boring and lack innovation
- Customers are likely to resonate with products that demonstrable and solve an acute pain
- A brand should have an appropriate spend level where acquisition is profitable, there is sufficient data to learn and improve ROAS
- Seasonal buying periods are a great time to launch Amazon.
- Amazon has its own ecosystem of influencers and affiliate partners
- New form factors need to be tried out in the store
- Omnichannel is not just distribution, it’s marketing too
Please let us know your thoughts about the episode!
Where to find Courtney Toll:
Linkedin: https://www.linkedin.com/in/courtney-toll-442602116/
Website: https://nori.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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