The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Influence Marketing & Market Education for New Categories w/ Vladimir Vukicevic from Better & Better
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Kait Stephens
In this episode, we meet Vladimir Vukicevic, co-founder and CEO of Better & Better.
Better & Better is a vitamin-infused toothpaste designed to remove the need for taking pill vitamin supplements..
Other topics covered in this episode
- Turning personal pain into a passion project
- Serial entrepreneurship
- Role of Amazon in personal care
- Product differentiation
- Role of press
- Market education
Key Takeaways
- Distill your value proposition down to as few core benefits as possible
- Your website is the channel that gives the most storytelling power
- Amazon is a powerful channel for personal care and hygiene products
- Retailers like products with unique positioning and compelling story
- Press is a great credibility signal for getting into retail
- Use credible sources to tell your brand story
Please let us know your thoughts about the episode!
Where to find Vladimir Vukicevic:
Linkedin: https://www.linkedin.com/in/vukicevic/
Website: https://betterandbetter.com/
Instagram: https://www.instagram.com/becomebetterandbetter/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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