The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Planogramming, Driving Sell-through, and the Future of Merchandising with Dale Mason from Tooletries
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Kait Stephens
In this episode, we meet Dale Mason, International Sales Manager at Tooletries.
Tooletries makes silicon grooming tools that are stylish, clever, and bespoke.
In this episode, we hear went from packing orders in a shed back in Australia to global retail distribution.
Other topics covered in this episode
- The Sales role in a CPG company
- International sales distribution
- Individual retailer sales strategy
- Role of packaging in sales
- Merchandising
Key Takeaways
- Men’s grooming is a $9.5B market
- A big component of retail success is finding win-win positions in the planogram
- Turn retail success into case studies for selling future partners and improving placement
- Packaging design can play a part of the retail sell-through strategy
- Merchandising needs to evolve cardboard displays to touch screens to truly drive in-store engagement
Please let us know your thoughts about the episode!
Where to find Dale Mason:
Linkedin: https://www.linkedin.com/in/dale-mason-4ba76059/
Website: https://tooletries.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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