The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Amazon Growth Opportunities and Strategies with Jamie Roller from Dr. Squatch
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Kait Stephens
In this episode, we meet Jamie Roller, Associate Director of Growth Channels at Dr. Squatch
Dr. Squatch is a men’s natural personal care brand, best known for its soaps and deodorants.
In this episode, Jamie shares a deep dive in how Dr. Squatch, a $100M+ soap brand is approaching and managing the Amazon marketplace channel.
Other topics covered in this episode
- Transitioning from DTC to Omnichannel
- The growing role of Amazon
- Offensive and defensive Amazon strategies
- Marketplace pricing
Key Takeaways
- Paid Youtube and Tiktok ads to DTC drive brand search volume on Amazon
- Retail and Amazon are difficult to measure
- Brands should consider PPC ads on Amazon to define their search positions
- Make sure to test and learn to figure out what works for your brand
- Investments in Amazon merchandising drive growth in customer LTV
- In addition to CAC / LTV ratio look at the payback period
Please let us know your thoughts about the episode!
Where to find Jamie Roller:
Linkedin: https://www.linkedin.com/in/jamieroller/
Website: https://drsquatch.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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