The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Driving Customer Engagement and Creating Engaging Customer Experiences with Jess Cervellon from Feastables
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Kait Stephens
In this episode, we meet Jess Cervellon, Head of Customer Experience at Feastables.
Feastables is a better-for-you snack brand from Mr. Beast, the #1 creator on Youtube.
Jess shares her perspective on Customer Experience and how she is driving engagement and building community at Feastables.
Other topics covered in this episode
- Creator-led brands
- QR Codes Experiences
- Sweepstakes
- Customer experience
- Text and chat bots
- Surveying retail customers
Key Takeaways
- Retail provides accessible pricing options for DTC products, i.e. ability to buy a single bar vs. 10-pack
- For Feastables, retail also expanded word of mouth outside the Youtuber segment
- QR codes bridge the gap between digital and physical for Feastables
- Sweepstakes are a great way to drive engagement with QR codes
- Customer experience is more than support; it’s community building and digital experience too
- Feastables is using SMS and webchat in fun and creative ways to drive engagement
- Brands can learn more about their retail customers with a QR code / survey combination
Please let us know your thoughts about the episode!
Where to find Jess Cervellon:
Linkedin: https://www.linkedin.com/in/jess-cervellon/
Website: https://feastables.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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