The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Wholesale Distribution in Boutiques and Building Community and Loyalty Programs with Menaka Gopinath from Graf Lantz
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Kait Stephens
In this episode, we meet Menaka Gopinath, president and COO of Graf Lantz.
Graf Lantz is a bags and accessories company that uses durable and sustainable materials like wool felt, leather, hemp, and canvas.
Menaka shares her insights and perspective on building whole in the boutique channel and building loyalty programs.
Other topics covered in this episode
- Specialty boutique channel
- Wholesale distribution strategy
- B2B sales to hospitality and corporate
- Customer loyalty (19:40 - 22:45)
Key Takeaways
- The boutique channel is relationship-driven
- Displays, optimized packaging, starter packs, and education make it easier for boutiques to sell your product
- Start slow with new sales channels
- Loyalty programs aren’t just about points and rewards, but creating exclusive brand engagement opportunities like meeting the founder or access to limited edition products
Please let us know your thoughts about the episode!
Where to find Menaka Gopinath:
Linkedin: https://www.linkedin.com/in/menakagopinath
Website: https://graflantz.com
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/menakagopinath/
Website: www.brij.it
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