The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Building a New Category and Operating a Celebrity-led Brand with Scout Brisson from De Soi
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Kait Stephens
In this episode, we meet Scout Brisson, CEO of De Soi.
De Soi is a non-alcoholic beverage brand made with natural adaptogens.
Scout gives a deep dive on what it’s like to create a new category and some of the benefits of being a celebrity-led brand.
Topics covered
- Non-alcohol category
- New category creation
- Role of DTC
- Celebrity brands
- Liquor vs traditional distribution
Takeaways
- Non-alcohol category is young and has a lot of room to grow
- New categories require education at every touch point in the funnel
- DTC and retail are connected flywheel, not separate funnels
- It takes 7 brand touchpoints to breed familiarity and desire to buy
- GoPuff, BevMil, Boisson and Faire are all helping De Soi expand distribution thoughtfully
- Celebrities can bring audience, content, brand awareness, unique giveaways, and warm introductions to high-end restaurants/bars
- Find distributors who rep multiple brands and can work on commission
Please let us know your thoughts about the episode!
Where to find Scout Brisson:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: https://drinkdesoi.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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