The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
A Masterclass in Alcohol Distribution with Phil Jamison from Beatbox Beverages
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Kait Stephens
In this episode, we meet Phil Jamison, VP of North American Sales at Beatbox Beverage.
Beatbox Beverage is a party punch beverage brand. Party punch is a fruit-flavored non-carbonated alcoholic beverage.
Phil shares a masterclass in alcohol distribution and how to build a powerhouse alcohol brand.
Topics covered
- Wine/liquor vs. beer distributions
- Buyer research
- Social media for an alcohol brand
- Getting share of mind with distributors
- Online alcohol sales
Takeaways
- There is more focus on merchandising at the local level in beer distribution (vs. wine/liquor)
- Don’t try to be something you are not; know your demographic and career to them.
- Getting your distribution sales pitch is a powerful sales lever
- Alcohol distribution is 100% relationship-driven
- If you don’t have relationships, make sure you have data and a differentiated story
- Start small and focus on building trust.
- Alcohol brands can sell online, but it’s highly regulated. Consequently, it’s a very small part of sales.
Please let us know your thoughts about the episode!
Where to find Scout Brisson:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: https://drinkdesoi.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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