The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Taking on Big CPG and How to Deal with a Cease and Desist with Dillon Ceglio from Chubby Snacks
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Kait Stephens
In this episode, we meet Dylan Ceglio CEO of Chubby Snacks.
Chubby Snacks is a better-for-you alternative to peanut butter and jelly sandwiches.
Dillon shares how he went from a modest upbringing to a digital agency owner to a healthy snack brand founder.
Other topics covered in this episode
- Trademark protection
- Transitioning from DTC to retail
- Retail distribution
- Digital Marketing for retail
Key Takeaways
- Don’t reinvent the wheel with business models that work
- KeHE and UNFI are key distributor relationships in the retail distribution model
- Tradeshows are a great way to get in front of retail buyers
- Geotargeting is key to retail digital marketing campaigns
- Put 80% of your efforts into 20% of your stores where its key to move the needle
Please let us know your thoughts about the episode!
Where to find Dillon Ceglio:
Linkedin: https://www.linkedin.com/in/dillon-ceglio/
Website: https://www.chubbysnacks.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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