Taking on Big CPG and How to Deal with a Cease and Desist with Dillon Ceglio from Chubby Snacks

In this episode, we meet Dylan Ceglio CEO of Chubby Snacks. 

Chubby Snacks is a better-for-you alternative to peanut butter and jelly sandwiches. 

Dillon shares how he went from a modest upbringing to a digital agency owner to a healthy snack brand founder. 

Other topics covered in this episode

• Trademark protection
• Transitioning from DTC to retail 
• Retail distribution
• Digital Marketing for retail

Key Takeaways

• Don’t reinvent the wheel with business models that work
• KeHE and UNFI are key distributor relationships in the retail distribution model 
• Tradeshows are a great way to get in front of retail buyers
• Geotargeting is key to retail digital marketing campaigns 
• Put 80% of your efforts into 20% of your stores where its key to move the needle

Please let us know your thoughts about the episode!

Where to find Dillon Ceglio:

Linkedin: https://www.linkedin.com/in/dillon-ceglio/

​Website: https://www.chubbysnacks.co/

Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 

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