The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Building Community and the Power of Honest Reviews with Emma Chozick from ThingTesting
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Kait Stephens
In this episode, we meet Emma Chozick, Head of Community and Curation at Thingtesting.
Thingtesting is a consumer product discovery and review website, i.e Yelp for CPG.
Emma highlights the importance of engaging with your brand’s community and establishing connections.
Topics covered
- The importance of identifying who the consumers and stakeholders are
- How the Thingtesting community is engaged and utilized by the company.
- What are brands doing right when it comes to being omnichannel?
Takeaways
- It’s important for consumers to feel heard by brands and connected to them in a genuine way.
- Conversation and communication is vital! Create one with your customers who spend the most time on your platform and get their insight on different things you (as a brand) want to try.
- Successful brands meet their customers where they are whether that be on TikTok or any other platform. This creates visibility and also gives the brand exposure to other potential customers.
- Being self-aware and knowing when something is not working; don’t waste any more time on it.
- Any mistake is reversible when working on an online platform. Be confident in your choices.
Please let us know your thoughts about the episode!
Where to find Emma Chozick:
Linkedin: https://www.linkedin.com/in/emmachozick/
Website: https://thingtesting.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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