The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Influencer Marketing Masterclass on TikTok, Instagram, & Youtube with Lisa Guerrera from EXPERIMENT
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Kait Stephens
In this episode, we meet Lisa Guerrera, CEO and Co-Founder of EXPERIMENT.
EXPERIMENT is a Gen Z focused and sustainable skincare brand that is for the chemistry-curious consumer.
Lisa discusses the importance of making products people can connect with and not only making it look good (or postable!), but making sure it delivers results.
Topics covered
- Transforming passion into business
- Skincare consumers and culture
- Clean makeup trend
- Influencer marketing
- Role of TikTok, Youtube, and Instagram
- Starting in retail
Takeaways
- Make products that people can really relate to.
- Identify places of confusion for consumers and make it clear and transparent to build trust between the brand and customer.
- By understanding their consumers deeply, EXPERIMENT’S go-to-market was immensely social media heavy.
- Gifting to influencers was key to their success, as well as making influencers feel involved in the development of the product
- Tiktok is great for top of funnel. People trust it more than Instagram. Youtube videos have the most staying power.
- Brand marketing can change culture and be part of culture
Please let us know your thoughts about the episode!
Where to find Lisa Guerrera:
Linkedin: https://www.linkedin.com/in/lisa-guerrera/
Website: https://experimentbeauty.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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