The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Diving into Buyer Psychology and Wholesale Distribution for Health & Wellness with Kai Lim from Reprise Health
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Kait Stephens
Meet Kai Lim the co-founder of Reprise Health.
Reprise Health is taking Traditional Chinese Medicine and bringing it to the masses in a gummy form.
In this episode, Kai dishes on DTC website quizzes, consumer psychology, Amazon, and growing wholesale with acupuncturists.
Topics
- Innovations in traditional categories
- Audience discovery
- Channel selection
- Wholesale distribution
- Amazon channel
- Building Trust with consumer
- Offline to online connection
- Retail vs. DTC packaging
Takeaways
- Quizzes are a great way to collect email addresses and provide personalized recommendations.
- A new form factor can breathe life into old categories
- DTC is a quick way to launch and learn more about your customer
- Wholesale partners are different across categories
- Amazon can be an early channel when you see demand and low competition
- In the wellness space, relationships with healthcare professionals can be a strong credibility signal
- QR codes can connect your offline and online presence and provide further education and information, which is critical with new categories.
- In retail, packing and price points must be adjusted to optimize communication and ease of purchase.
Please let us know your thoughts about the episode!
Where to find Kai Lim:
Linkedin: https://www.linkedin.com/in/kai-lim-946021ba/
Website: https://reprisehealth.com/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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