The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Going viral on Tiktok & TIktok's Role in Sales With Nadya Okamoto from August
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Kait Stephens
In this episode, we meet Nadya Okamoto, Co-Founder of August.
August is a brand revolutionizing period care with their sustainable, transparent, bold and inclusive approach on period products.
In this episode, we discussed category disruption, influencer marketing, and evolving from DTC to omnichannel.
Topics covered
- Consumer experience
- Product distribution
- B2B approach in a DTC business
- Initial launch
- Customizable subscriptions
- Omnichannel distribution
- Retail launch
- Gen z consumer
- Social media purchase motivator
- Organic channels
- How we measure our communities?
- Know and listen your community
- Omnichannel impact
- Stigmas
Takeaways
- Nadya started in the period space at age 16 focusing on ending period poverty and stigma, then found August with the goal of making products that are and work better.
- They leverage omni-channel strategies for selling and combating period stigma, with Nadya emphasizing its broad impact across all aspects of the business.
- Between Nadya’s TikTok profile and August’s they have over five and a half million followers across channels.
- Launched in 400 Target doors in Marc, utilizing #AugustTarget with over 50 million views for visibility tracking.
- August exclusively supplies periods products at WeWork, Equinox, and SoulCycle, working to ensure accessible period care in B2B settings.
- August has a distinct Gen Z community measured by their members on Geneva, not followers.
- August wants to be CPG brand that doesn't have to rely so heavily on paid and paid channels of marketing, they rather focus on the organic channels.
- Nadya says that social platform is a way August has been able to drive in store purchase and sell through.
- While August views TikTok as a top-of-funnel tool, they don't consider it a selling point due to stigma, as period care is not an allowed category on the platform.
- Omnichannel support enables users to choose donation recipients and initiate a tampon tax back initiative with competitors.
Please let us know your thoughts about the episode!
Where to find Nadya Okamoto:
Linkedin: https://www.linkedin.com/in/nadyaokamoto/
Website: https://www.itsaugust.co/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
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