The Omnichannel Marketer
The Omnichannel Marketer Show - hosted by Kait Stephens - is frank discussion about what it takes to build a consumer brand, create a seamless omnichannel experience, and drive revenue and customer lifetime value across DTC, Amazon, and Retail Channels. If you’re looking for the latest strategies, tips, and trends from seasoned omnichannel marketers, want no-B.S. answers to your biggest ecommerce questions, need a perspective on how your peers are addressing the same issues, or just simply want to stay informed and proactive, welcome to the show. Expect to hear from influential brand marketers, as well as operators and founders flying under the radar, who are doing amazing things in every vertical under the sun. Like food & beverage, cosmetics, health & wellness, appliances, and apparel, from high-volume purchases to high-end luxury items. Learn from their mistakes and big wins, and take your brand revenue and experience to the next level. Each episode will deep-dive on the latest omnichannel marketing strategies, including acquisition, brand building, retail, customer experience, retention, and loyalty. Send guest pitches to kait@brij.it.
The Omnichannel Marketer
Live from the National Hardware Show
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Kait Stephens
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Episode 5
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In this episode, Kait is at the National Hardware Show in Las Vegas, where she met four hardware experts:
- Alyssa DeSio from Paragon
- Scott Collins from YAT
- Brian Nooner from Twist & Seal
- Curtis Newman from DK2
Topics covered in this episode
- Representing a portfolio of brands
- Brand licensing and partnerships
- Going from OEM to a consumer brand
- The nuance of selling in online retail marketplaces
- Role of distributors in hardware and durable good distribution
- Role of customer service in hardware and durable goods
Key takeaways:
- The hardware industry facings the same exact challenges as CPG
- The hardware category is huge and you can grow a massive business
- With a single successful product, you can launch new product lines
- With growth, comes growing pains
- To win big you need to be customer obsessed.
Where to find our guests:
Alyssa: https://www.linkedin.com/in/alyssadesio/
Scott: https://www.linkedin.com/in/scottcollinsjr/
Curtis: https://www.linkedin.com/in/curtis-neuman/
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it