The Omnichannel Marketer

Ronak Shah @ Obvi

Kait Stephens Episode 6

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0:00 | 23:19

In this episode, we meet Ronak Shah, the founder, and CEO at Obvi. 

Obvi is a flavored collagen supplement brand doing ~$15M in annual revenue.

We will hear how Ronak went from being an accountant to a marketing agency owner and CEO of a hot CPG brand. As well as how he is gearing up for a big launch in Walmart this summer. 


Other topics covered in this episode

  • Cold outreach tactics for big retail 
  • How to pitch Walmart
  • Packaging changes for big retail
  • Rebate programs to drive in-store sales and protect online sales
  • Cannibalization of sales from retail partners

Key Takeaways

  • Differentiation is critical to find an entry point in a crowded category
  • Facebook is now a discovery channel
  • Going into retail can help you bring down blended CAC
  • Licensing deals can bring much-needed credibility to startup brands

Please let us know your thoughts about the episode!


Where to find Ronak Shah:

Linkedin: https://www.linkedin.com/in/ronak06/

Twitter: https://twitter.com/obviceo


Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 


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