The Omnichannel Marketer

Cedar & Lauren @ The Good Patch

Kait Stephens Episode 7

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0:00 | 26:22

In this episode, we meet Cedar Carter, CEO of the Good Patch and Lauren Farraye, head of Ecommerce & Digital at The Good Patch. 

The Good Patch is a plant and hemp-based wellness patch experiencing triple-digit growth and available in 10,000 retail locations.


Topics covered in this episode

  • Organic retail first expansion
  • What an Omnichannel strategy looks like
  • The value of a brand compass
  • Learnings from launching in Target
  • What is middle funnel in CPG
  • Speaking in results

Key Takeaways

  • A brand should be present at every touch point in the consumer journey
  • There’s no such thing as a silver bullet in marketing
  • Always be testing something
  • Measure with a full-funnel view
  • Customers may not be different across channels but behaviors are

Please let us know your thoughts about the episode!


Where to find Cedar and Lauren:

Cedar: https://www.linkedin.com/in/cedar-carter-43319611/

Lauren: https://www.linkedin.com/in/laurenkanick/


Where to find Kait Stephens:

Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/

Website: www.brij.it 


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