The Bottom Liine: Growth Strategies For Healthcare Practices
A bite-sized podcast for healthcare practices that want to grow smarter and faster.
Join us for short easy-to-digest discussions featuring new guests each episode. Hear success stories from successful medical practices. Learn from healthcare marketing experts. And get ready to run your healthcare practice like a healthcare business.
The Bottom Liine: Growth Strategies For Healthcare Practices
E11 - Tying marketing attribution to lifetime patient value, with Keith Jensen
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Liine
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Season 1
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Episode 11
How effective are your marketing channels and campaigns at driving revenue? Keith Jensen is a 20-year marketing veteran working with healthcare groups. Today we discusses his methodology for reporting marketing ROI based on lifetime patient value. Join us as we dive into his tech stack and processes.