The Bottom Liine: Growth Strategies For Healthcare Practices
A bite-sized podcast for healthcare practices that want to grow smarter and faster.
Join us for short easy-to-digest discussions featuring new guests each episode. Hear success stories from successful medical practices. Learn from healthcare marketing experts. And get ready to run your healthcare practice like a healthcare business.
Podcasting since 2023 • 17 episodes
The Bottom Liine: Growth Strategies For Healthcare Practices
Latest Episodes
E16 - You need to know about Google's Local Service Ads
Google has recently opened up Local Service Ads to a variety of healthcare specialties. These lesser-known ad types can provide much higher ROI and help get your practice ahead of the competition. Bill Fukui from MedShark Digital joins us to ex...
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Season 1
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Episode 16
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18:10
E15 - Three shocking takeaways from our healthcare marketing benchmark report
We recently analyzed data from over 600,000 new patient inquiries and have uncovered some common performance gaps. In this episode we cover three critical takeaways relating to lead conversion rates, staff performance, and marketing channels. T...
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Season 1
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Episode 15
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17:59
E14 - When to build a microsite for your practice, with Joshua Lott-Suchanek
When is it appropriate to build separate microsites for specific services or locations? We talked with Joshua Lott-Suchanek, a fractional CMO with nearly a decade of healthcare marketing experience, to learn the pros and cons of splitting conte...
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Season 1
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Episode 14
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25:35
E13 - How to establish accountability and provide feedback to phone staff, with Bailey Daniel
On today's episode, Bailey Daniel shares how she and her portfolio's practices are tracking phone staff performance, as well as the best way to provide effective feedback. Bailey is the Senior Manager of Lifecycle Marketing for Aesthetic Partne...
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Season 1
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Episode 13
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28:17
E12 - What healthcare practices get wrong about phone training
"Specialty healthcare may be the only industry that I can think of where there's this much money being spent on leads that are this valuable...but where the people handling lead intake are not trained, monitored, and incentivized."On thi...
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Season 1
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Episode 12
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15:54