The Bottom Liine: Growth Strategies For Healthcare Practices
A bite-sized podcast for healthcare practices that want to grow smarter and faster.
Join us for short easy-to-digest discussions featuring new guests each episode. Hear success stories from successful medical practices. Learn from healthcare marketing experts. And get ready to run your healthcare practice like a healthcare business.
Episodes
17 episodes
E16 - You need to know about Google's Local Service Ads
Google has recently opened up Local Service Ads to a variety of healthcare specialties. These lesser-known ad types can provide much higher ROI and help get your practice ahead of the competition. Bill Fukui from MedShark Digital joins us to ex...
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Season 1
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Episode 16
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18:10
E15 - Three shocking takeaways from our healthcare marketing benchmark report
We recently analyzed data from over 600,000 new patient inquiries and have uncovered some common performance gaps. In this episode we cover three critical takeaways relating to lead conversion rates, staff performance, and marketing channels. T...
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Season 1
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Episode 15
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17:59
E14 - When to build a microsite for your practice, with Joshua Lott-Suchanek
When is it appropriate to build separate microsites for specific services or locations? We talked with Joshua Lott-Suchanek, a fractional CMO with nearly a decade of healthcare marketing experience, to learn the pros and cons of splitting conte...
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Season 1
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Episode 14
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25:35
E13 - How to establish accountability and provide feedback to phone staff, with Bailey Daniel
On today's episode, Bailey Daniel shares how she and her portfolio's practices are tracking phone staff performance, as well as the best way to provide effective feedback. Bailey is the Senior Manager of Lifecycle Marketing for Aesthetic Partne...
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Season 1
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Episode 13
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28:17
E12 - What healthcare practices get wrong about phone training
"Specialty healthcare may be the only industry that I can think of where there's this much money being spent on leads that are this valuable...but where the people handling lead intake are not trained, monitored, and incentivized."On thi...
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Season 1
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Episode 12
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15:54
E11 - Tying marketing attribution to lifetime patient value, with Keith Jensen
How effective are your marketing channels and campaigns at driving revenue? Keith Jensen is a 20-year marketing veteran working with healthcare groups. Today we discusses his methodology for reporting marketing ROI based on lifetime patient val...
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Season 1
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Episode 11
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19:53
E10 - How to handle the pricing question on new patient phone calls, with Dylan Kemna of Opticall
Dylan Kemna joins us to discuss best practices for new patient phone calls, bringing over 15 years of experience managing healthcare call staff. Today, Dylan shares insights into his call structures that are proven to convert more leads into bo...
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Season 1
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Episode 10
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28:18
E9 - Hiring the right people - and keeping them, with Judy Kozlicki of Skytale Group
Judy Kozlicki joins us to talk about hiring and retaining top talent for your practice. Judy is a management consultant with Skytale Group, and has over 17 years of experience working with aesthetics practices. We talk about her team building a...
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Season 1
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Episode 9
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27:47
E8 - Constructing effective lead management operations, with Dallas Logan of ClearSight
Dallas Logan's tech stack for new patient acquisition may be the most effective that we've ever seen. So, of course we invited her to share her secrets! We discuss her mission-critical technologies, preferred communication channels, and the str...
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24:38
E7 - The leadership organization's perspective on marketing collaboration, with Emily Rose of Lightwave
Emily Rose joins us to discuss her role as VP of Marketing for Lightwave, a dental leadership organization. We learn about her top-line marketing metrics, how she collaborates with dental leaders, and what separates the highest performing denta...
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Season 1
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Episode 7
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28:19
E6 - Is private equity right for your healthcare practice? With Danny Ketola of Flagship Specialty Partners.
On today's episode, Danny Ketola joins us to discuss the pros and cons of private equity partnerships in healthcare. Danny has over 23 years of experience in executive management in oral surgery, and founded Flagship Specialty Partners in 2021....
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Season 1
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Episode 6
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24:54
E5 - Growing your healthcare practice with a rewards program, with Chris Chomenko of RepeatMD
Chris Chomenko is the co-founder of RepeatMD, a mobile rewards app for growth-focused healthcare practices. How much marketing budget should be allocated towards existing patients versus new patient acquisition? What can healthcare practices le...
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24:58
E4 - Maximizing revenue per patient, with Terri Ross of APX Powered by Engage
Terri Ross joins us to discuss the training and mindset required to maximize patient revenue from every lead and consult. Terri's perspective comes from 20 years of managing and consulting in the aesthetics space, though our discussion easily a...
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Season 1
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Episode 4
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23:52
E3 - Optimizing the patient consult, with Nick Tvrdik of Aria Integrative Health
Nick Tvrdik joins us to share his expertise and success strategies for more effective patient consults. We discuss how to help the patient get the treatment they need while also increasing revenues. Nick has personally done over 8,000 patient c...
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Season 1
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Episode 3
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25:29
E2 - Converting More Patient Leads Into Consults
How can healthcare practices convert more leads into booked appointments? In this episode we talk to Liine's co-founder Charlie Winn, who has analyzed over 100,000 new lead interactions and is an expert in both lead conversion and call staff tr...
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Season 1
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Episode 2
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15:18
E1 - How To Get More Leads For Your Healthcare Practice, with Alex Membrillo of Cardinal Digital Marketing
Alex Membrillo joins us for our inaugural episode to share his expertise in patient acquisition strategies. Alex is the CEO of Cardinal Digital Marketing, an agency which specializes in working with healthcare practices. Learn what market...
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21:22
Promo - Revenue Growth Hourglass
Welcome to Liine's podcast for growth-focused healthcare practices.In our first episode, we introduce the revenue hourglass. This concept allows us to quickly structure all revenue-growth activities into one of 5 categories. This makes ...
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Season 1
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Episode 0
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8:48