The Authentic Marketing Podcast
Join marketing expert Simon Harvey on The Authentic Marketing Podcast, the regular show that provides proven tips to improve your sales and marketing efforts and help your business grow. Subscribe to our regular episodes dropping on Fridays on your favourite podcast platform.
Episodes
48 episodes
48. My brand story in 15 minutes a day. Part 6 - Putting it all together
You've got all your story talking points captured, and now it's time to use them. There are some very quick wins that you can get out of this brand script that you can use straight away, and there are some more advanced things that you can do w...
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Season 7
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Episode 6
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20:03
47. My brand story in 15 minutes a day. Part 5 - The Resolution
So now, we're coming up towards the end of the story, and what we need to do at this point in time is paint a picture of how their life could look once they've actually worked with us and, you know, also look at what's at stake if they don't do...
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Season 7
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Episode 5
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15:36
46. My brand story in 15 minutes a day. Part 4 - The Plan
How to step forward and tell your customers that they need to do something. Heroes in any journey are often afraid to act. They never do something until there's some pressure and some need to actually do something. In this episode ...
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Season 7
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Episode 4
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15:33
45. My brand story in 15 minutes a day. Part 3 - The Guide
Now it's time to talk about ourselves. We're not the hero, but the guide. The person who has been there and solved that problem before.In this third episode of our build-your-own brand story sprints, Simon Harvey and Daniel Kleber conti...
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Season 7
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Episode 3
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11:30
44. My brand story in 15 minutes a day. Part 2 - The Problem
To make the story interesting, focus on your hero's problem.Problems are where your story begins. When a customer has a problem, you have something you can solve.In this second episode of our build-your-own story sprints, Simon ...
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Season 7
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Episode 2
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15:11
43. My brand story in 15 minutes a day. Part 1 - The Hero
In this special series of build-your-own-story sprints, we're going to dive into one of the many brand storytelling frameworks and learn how you can create a story for your own business in just half a day.To make the story interesting f...
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Season 7
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Episode 1
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14:53
42. A guide for Startups. How do I explain myself in emails?
Email is still the medium of choice for most personal communications and the way that most companies share their marketing messages. Email can inspire, but when not done well, it can also be the quickest way to the junk drawer.In today'...
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Season 6
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Episode 5
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21:49
41. A guide for Startups. How do I explain what I do in Ads?
When you’re just starting your business or launching a new product or service, it can be challenging to get in front of the right audience. Advertising has long been one of the best ways to quickly and efficiently get a message out to a targete...
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Season 6
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Episode 4
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27:20
40. A guide for Startups. How do I explain what I do on my website?
The first place anyone goes when they want to know more about your business is your website. They want to know how you help them and what you do. With the average attention span of most visitors lasting only a few seconds, many peo...
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Season 6
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Episode 3
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22:40
39. A guide for Startups. How do I explain what I do on social media?
Social is everywhere and it’s become one of the most effective ways to meet people and create a community. As a small business owner, what’s the most important thing to do that will build your audience and connect with them?In our...
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Season 6
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Episode 2
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27:28
38. A guide for Startups. How do I explain what I do to prospects?
As a salesperson or small business leader, the one thing that you need to do more than anything else is to explain what you do; at tradeshows, in meetings, or even at the bar.The problem is when your explanation isn’t clear, people get conf...
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Season 6
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Episode 1
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22:20
37. Building sales pipeline with HubSpot. How to progress your deals?
You’ve got no idea who to call next, which deals are at what stage, or most importantly how much work and revenue you should expect in the future. It’s completely overwhelming. But it doesn’t have to be.Today we’re going to move toward ...
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Season 5
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Episode 9
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28:05
36. Building sales pipeline with HubSpot. How to do your lead scoring?
What to do when you no longer have the time to research and call each of your leads? How do you know which contacts are most likely to bring you value and which are the ones that still need a little more time and nurture?That’s where le...
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Season 5
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Episode 8
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25:16
35. Building sales pipeline with HubSpot. How to manage early prospect conversations?
Life is never simple in sales. First, you struggle to connect with the right people. Then, when your leads start rolling in the challenge becomes more of a memory game. As your leads mount, it quickly becomes overwhelming.But if you’re ...
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Season 5
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Episode 7
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25:23
34. Using HubSpot to create emails that work. Email newsletter - the authentic way to be heard
In a world where we receive so many emails, many feel like newsletters have passed their prime. And maybe they are right.. Or are they?In today’s episode, we’re going to look at the craft of writing a great email newsletter. Something t...
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Season 5
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Episode 6
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23:27
33. Using HubSpot to create emails that work. Difference between Workflows, Sequences and Personal sales emails
In order to make sales, you need to stay top of mind. And doing so means staying in touch with the leads you’re working and the customers you already have. All those repetitive follow-ups take time, and when you’re already busy, it’s tedious. T...
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Season 5
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Episode 5
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25:08
32. Using HubSpot to create emails that work. Where to start your Email Campaigns with HubSpot
It's no secret that our inboxes are battlegrounds, where hundreds of emails compete for our attention every day. When you’re relying on email to grow your business, though, the question is, how do you make your email stand out?In today’...
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Season 5
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Episode 4
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23:06
31. How to use HubSpot Contact Lists to identify your prospects and tailor your story to their needs
If you work in B2B, startups, or are in the process of launching a business, Personas and Contact Lists are the starting point for crafting and identifying the heroes in your personalised brand stories. So we thought, what better opportun...
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Season 5
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Episode 3
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31:48
30. Storytelling special - make your sales and marketing work
So many startup founders and small business owners have problems connecting with their audience. For most of us, when we start a business, marketing isn’t our main career. That’s why story is so powerful. It gives a simple method to clear...
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Season 5
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Episode 0
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22:50
29. How to use HubSpot to simplify sales and marketing for your small business
How much time and money do you waste each day just doing sales and marketing "stuff"? When everything takes so much effort to do, and you do not know whether or not it's working, many small business leaders just give up.But there is a s...
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Season 5
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Episode 2
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20:58
28. Grow your business quickly and efficiently with the Authentic Engagement plan
We all have challenges from startups and small businesses to leading enterprises, particularly the shift from being a specialist in a specific field to managing various disciplines within the company. This leads us to look for quick and efficie...
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Season 5
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Episode 1
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15:45
27. Improve your website conversion rates with the power of personalisation
We all experienced the problem of having an awesome website that's like a work of art, but here's the problem – it's not exactly performing when it comes to converting visitors into die-hard fans. That leaves us frustrated and overwhelmed.<...
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Season 4
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Episode 11
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24:40
26. Web analytics tools: Tracking and metrics for effective storytelling website
Ever found yourself lost in the wild maze of website stats? Not sure what's hitting the mark and what's missing it? We've all been there. It's like stumbling through a foggy forest without a compass. You're just guessing what's hitting the mark...
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Season 4
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Episode 10
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15:42
25. Designing for all: The importance of website accessibility
Are you sure your website is there when it comes to accessibility? Because if it's not built with accessibility in mind, it's like throwing a party where not everyone can join in on the fun. Some folks might have different physical or thinking ...
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Season 4
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Episode 9
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28:27
24. Unlocking organic traffic: Storytelling, SEO, and content that ranks
Whether you're a small business owner or a content creator, attracting organic traffic is crucial for the success of your online presence. It's not just about having great content; it's about telling a compelling story, that is optimised for se...
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Season 4
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Episode 8
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18:39
