What the Biz?!
Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
Episodes
115 episodes
Why "I need more clients" is a trap
Is "I just need more clients" the most dangerous sentence in business ? In this episode, Daniel and Brigitte expose why volume is often just a vanity metric that hides a broken profit margin . If your cost structure is inefficient, adding more ...
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Episode 115
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43:14
Why Making More Money Hasn’t Made Your Business Any Easier
If your revenue is up but your cash still feels tight, you aren't failing—you're hitting a growth plateau. Daniel and Brigitte explain why "More Money" often brings more complexity, from delivery expectations to payroll pressure . T...
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Episode 114
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44:12
3 Ways AI is Quietly Hurting Your Business
Is AI actually helping you, or is it just making you "feel" like you're doing the work? In the first recording of 2026, Dan Proczko and Brigitte Vegter identify the subtle, "quiet" ways AI is lurking in your business and causing long-term damag...
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Episode 113
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40:21
Profit Over Revenue: What We Learned from Missing Our 2025 Goals
Are you feeling the weight of trading too much time for too little profit? In this candid "New Year" kickoff, Dan Proczko and Brigitte Vegter look back at 2025—a year they describe as a "great reset". Despite missing their original growt...
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Episode 112
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42:35
Listener Question: How to Launch Your Business? (REPLAY)
Top of 2025 Episode ReplayStarting a new business can be an exciting but daunting task. In this episode of What The Biz, Bridget and Dan answer a question from a new business owner who is struggling to attract customers. They offe...
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Episode 111
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30:19
Why We Started Our Businesses (Replay)
Top 2025 Episode ReplayWho wants to work 9-5 building someone else's dream, when you can spend that time building your own? Dan, Brigitte, and Richard all took the plunge and created their own companies, not only to give themselves the f...
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Episode 110
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35:16
Take the Leap and Become an Entrepreneur! (REPLAY)
Top Episode of 2025Is there ever really a right time to hop off the 9-5 train and commit fully to entrepreneurial pursuits? How do you find someone to speak to who can help support you on this journey? Should write a detailed busin...
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Episode 109
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37:32
The 7 Leadership Leaks That Are Killing Your Culture (Updated)
Stop unknowingly sabotaging your team's trust and commitment. In Episode 95 of "What the Biz?!," Brigitte Vegter and Dan Proczko deliver a strategic blueprint for intentional leadership. This episode will empower you to recognize the subtle "le...
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Episode 108
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36:48
The 3 Numbers Every Business Owner Needs to Know (Updated)
Stop reacting to fires and start guiding your business with confidence. In Episode 92 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your business's financials. This episode reveals the three...
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Episode 107
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41:28
The 5 Metrics That Matter More Than Website Traffic (Updated)
Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode ...
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Episode 106
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41:58
Stop Chasing Revenue: The Shocking Truth About Profit Margins (Updated)
In this episode of What The Biz?!, Brigitte and Dan reveal the three key levers that business owners can pull to increase their profits. They discuss the impact of each lever and which one should be the primary focus for sustainable growth....
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Episode 105
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30:28
Tax Season is a Lie: Your 5 Moves to Save Money Now
Stop thinking tax season is in April. In this critical episode, Brigitte Vegter delivers the tough truth: April is just the receipt for the year you've already had. The real moves to save money happen now, in December. We break down the ...
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Episode 104
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38:10
Sales Problem or Marketing Problem?
Are you wasting time on leads that never close? In this episode, Dan Proczko and Brigitte Vegter solve the frustrating Sales vs. Marketing War by giving you a clear, shared definition of a good lead. They expose the "Busy Trap" that fill...
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Episode 103
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41:37
The 1-Hour-a-Day Social Media Framework That Gets Results
In this breakthrough episode, Dan Proczko reveals the social media strategy that led to a 400% increase in page visits and a 600% increase in reach in just two weeks. He argues that low engagement isn't because your content is bor...
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Episode 102
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39:18
The Guilt That Comes With Growth
In this highly personal episode, Dan Proczko and Brigitte Vegter dive into the unspoken truth of entrepreneurship: the guilt tax that comes with growth. They discuss the constant tension between building a business and being present for family,...
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Episode 101
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37:02
The 5 Truths We Learned from 100 Episodes (And What We Got Wrong)
We made it! For our 100th episode, Dan Proczko and Brigitte Vegter are getting completely candid, sharing the 5 absolute truths that have shaped their businesses over the past three years. They confess to over-functioning fo...
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Episode 100
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30:39
The Great Internet Heist: How AI is Stealing Leads From You and How to Fight Back
In Episode 99 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter expose the urgent crisis facing small business marketing. Dan reveals the "Great Decoupling"—how AI Overviews are stealing up to 70% of organic clicks, while new pr...
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Episode 99
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39:38
The 5-Day Plan to Reignite Your Dead Newsletter
Is your email list collecting dust? Do you have great clients, but haven't emailed them in months? In this episode of "What the Biz?!," Dan Proczko and Brigitte Vegter get candid about the power of email. Dan explains why "silence is probabl...
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Episode 98
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41:03
The 9 Questions That Will Save You From a Bad Marketing Agency
In Episode 97 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter provide a crucial guide for any business looking to hire a marketing agency. Flipping the script from last week's financial focus, they present nine essential questions...
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Episode 97
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48:12
The 10 Questions That Will Help You Find a Great Bookkeeper
In Episode 96 of "What the Biz?!," hosts Brigitte Vegter and Dan Proczko tackle a topic nobody tells you about until it's too late: what to ask before hiring a bookkeeper. Moving beyond a simple conversation about price, they provide a list of ...
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Episode 96
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45:28
The 7 Leadership Leaks That Are Killing Your Culture
Stop unknowingly sabotaging your team's trust and commitment. In Episode 95 of "What the Biz?!," Brigitte Vegter and Dan Proczko deliver a strategic blueprint for intentional leadership. This episode will empower you to recognize the subtle "le...
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Episode 95
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35:24
Is Your A-Player in the Wrong Role?
You found your rockstar employee—the reliable, high-achiever who's great at their job. So you promoted them to a manager… and now they’re awful. In this candid episode of "What the Biz?!," Bridget Vector and Dan Prochko get honest about the pai...
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Episode 94
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27:47
The 5 Metrics That Matter More Than Website Traffic
Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode ...
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Episode 93
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40:28
The 3 Numbers Every Business Owner Needs to Know
Stop reacting to fires and start guiding your business with confidence. In Episode 92 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your business's financials. This episode reveals the three...
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Episode 92
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39:51
Stop Gambling on Expansion: Your Plan for Smart Growth
You’ve built a great business, and now you have a new idea. It's exciting, but also terrifying. You ask yourself, "What if I try to grow and I fail, am I going to hurt the business I already have?" In this episode of "What the Biz?!," Daniel Pr...
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Episode 91
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35:22
