What the Biz?!
Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
Episodes
122 episodes
Low-Fire, Low-Hire: Surviving the 2026 Small Business Squeeze
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko break down the "Low-Fire, Low-Hire" economy of 2026. With hiring rates at a historic low of 3.3% and firing at just 1.1%, workers are staying put, creating a talent poo...
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Episode 122
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43:56
Is AI Tanking Your Business? Financial Losses and the Need for Human Oversight
In this episode of What The Biz?!, hosts Brigitte Vegter and Daniel Proczko explore the alarming rise of "AI Slop" and its direct impact on business bottom lines. While AI tools are often marketed as total replacements for professional services...
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Episode 121
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41:52
Optimism vs. Inflation: Why Small Biz is Doubling Down on Marketing This Year
In this episode, we break down the surprising "Aggressive Growth" mindset taking over 2026. Despite 41% of owners worrying about inflation, a record-breaking 18% spike in new business formations in January shows that entrepreneurship is more re...
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Episode 120
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42:54
Small Business AI Adoption Skyrockets: Why 82% of Users are Hiring More
Show Notes: Episode 119 — AI Adoption SkyrocketsI. The Generative AI ExplosionA new report from the U.S. Chamber of Commerce reveals that small business AI adoption has reached 58%, an 18-point jump from 2024 and dou...
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Episode 119
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42:52
Joy Nuggets & Slow Drips: Winning the "Anxious" Customer
The "instant win" sale of 2024 is gone. Today, 62% of customers are seeking more information and delaying purchases due to "decision fatigue" and inflation . We explore the rise of "Present Wellbeing" spending and how small businesses ca...
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Episode 118
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46:18
When (and Why) to Open a Business Bank Account
In this episode, Daniel and Brigitte tackle one of the most common questions for new and growing entrepreneurs: When is the right time to open a business bank account? If you are still running your business out of your personal checking account...
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Episode 117
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37:19
How to Realign with Your Trusted Partners Before You Replace Them
Have you ever felt like your accountant, coach, or marketing partner just isn't "getting it" anymore? As your business evolves, the partners who helped you get to level one might not be the right fit for level ten. In this episode, Daniel and B...
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Episode 116
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30:18
Why "I need more clients" is a trap
Is "I just need more clients" the most dangerous sentence in business ? In this episode, Daniel and Brigitte expose why volume is often just a vanity metric that hides a broken profit margin . If your cost structure is inefficient, adding more ...
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Episode 115
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43:14
Why Making More Money Hasn’t Made Your Business Any Easier
If your revenue is up but your cash still feels tight, you aren't failing—you're hitting a growth plateau. Daniel and Brigitte explain why "More Money" often brings more complexity, from delivery expectations to payroll pressure . T...
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Episode 114
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44:12
3 Ways AI is Quietly Hurting Your Business
Is AI actually helping you, or is it just making you "feel" like you're doing the work? In the first recording of 2026, Dan Proczko and Brigitte Vegter identify the subtle, "quiet" ways AI is lurking in your business and causing long-term damag...
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Episode 113
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40:21
Profit Over Revenue: What We Learned from Missing Our 2025 Goals
Are you feeling the weight of trading too much time for too little profit? In this candid "New Year" kickoff, Dan Proczko and Brigitte Vegter look back at 2025—a year they describe as a "great reset". Despite missing their original growt...
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Episode 112
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42:35
Listener Question: How to Launch Your Business? (REPLAY)
Top of 2025 Episode ReplayStarting a new business can be an exciting but daunting task. In this episode of What The Biz, Bridget and Dan answer a question from a new business owner who is struggling to attract customers. They offe...
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Episode 111
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30:19
Why We Started Our Businesses (Replay)
Top 2025 Episode ReplayWho wants to work 9-5 building someone else's dream, when you can spend that time building your own? Dan, Brigitte, and Richard all took the plunge and created their own companies, not only to give themselves the f...
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Episode 110
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35:16
Take the Leap and Become an Entrepreneur! (REPLAY)
Top Episode of 2025Is there ever really a right time to hop off the 9-5 train and commit fully to entrepreneurial pursuits? How do you find someone to speak to who can help support you on this journey? Should write a detailed busin...
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Episode 109
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37:32
The 7 Leadership Leaks That Are Killing Your Culture (Updated)
Stop unknowingly sabotaging your team's trust and commitment. In Episode 95 of "What the Biz?!," Brigitte Vegter and Dan Proczko deliver a strategic blueprint for intentional leadership. This episode will empower you to recognize the subtle "le...
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Episode 108
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36:48
The 3 Numbers Every Business Owner Needs to Know (Updated)
Stop reacting to fires and start guiding your business with confidence. In Episode 92 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your business's financials. This episode reveals the three...
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Episode 107
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41:28
The 5 Metrics That Matter More Than Website Traffic (Updated)
Stop letting shiny objects and vanity metrics distract you from your business's true potential. In Episode 93 of "What the Biz?!," Brigitte Vegter and Daniel Proczko deliver a strategic blueprint for mastering your marketing data. This episode ...
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Episode 106
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41:58
Stop Chasing Revenue: The Shocking Truth About Profit Margins (Updated)
In this episode of What The Biz?!, Brigitte and Dan reveal the three key levers that business owners can pull to increase their profits. They discuss the impact of each lever and which one should be the primary focus for sustainable growth....
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Episode 105
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30:28
Tax Season is a Lie: Your 5 Moves to Save Money Now
Stop thinking tax season is in April. In this critical episode, Brigitte Vegter delivers the tough truth: April is just the receipt for the year you've already had. The real moves to save money happen now, in December. We break down the ...
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Episode 104
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38:10
Sales Problem or Marketing Problem?
Are you wasting time on leads that never close? In this episode, Dan Proczko and Brigitte Vegter solve the frustrating Sales vs. Marketing War by giving you a clear, shared definition of a good lead. They expose the "Busy Trap" that fill...
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Episode 103
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41:37
The 1-Hour-a-Day Social Media Framework That Gets Results
In this breakthrough episode, Dan Proczko reveals the social media strategy that led to a 400% increase in page visits and a 600% increase in reach in just two weeks. He argues that low engagement isn't because your content is bor...
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Episode 102
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39:18
The Guilt That Comes With Growth
In this highly personal episode, Dan Proczko and Brigitte Vegter dive into the unspoken truth of entrepreneurship: the guilt tax that comes with growth. They discuss the constant tension between building a business and being present for family,...
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Episode 101
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37:02
The 5 Truths We Learned from 100 Episodes (And What We Got Wrong)
We made it! For our 100th episode, Dan Proczko and Brigitte Vegter are getting completely candid, sharing the 5 absolute truths that have shaped their businesses over the past three years. They confess to over-functioning fo...
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Episode 100
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30:39
The Great Internet Heist: How AI is Stealing Leads From You and How to Fight Back
In Episode 99 of "What the Biz?!," hosts Dan Proczko and Brigitte Vegter expose the urgent crisis facing small business marketing. Dan reveals the "Great Decoupling"—how AI Overviews are stealing up to 70% of organic clicks, while new pr...
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Episode 99
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39:38
The 5-Day Plan to Reignite Your Dead Newsletter
Is your email list collecting dust? Do you have great clients, but haven't emailed them in months? In this episode of "What the Biz?!," Dan Proczko and Brigitte Vegter get candid about the power of email. Dan explains why "silence is probabl...
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Episode 98
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41:03
