What the Biz?!
Brigitte Vegter, Daniel Proczko, and Richard Piet are 3 entrepreneurs sharing their journey to build their businesses beyond 6 figures. Each WhatTheBIz?! episode features a discussion surrounding a business building topic, recent events from the trenches of running a business, balancing life, and all the WTB in between. Enjoy entertaining banter, highly valuable resources and tools, and in less than 60min.
What the Biz?!
Profit Over Revenue: What We Learned from Missing Our 2025 Goals
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Are you feeling the weight of trading too much time for too little profit? In this candid "New Year" kickoff, Dan Proczko and Brigitte Vegter look back at 2025—a year they describe as a "great reset". Despite missing their original growth targets, both found massive internal wins in restructuring and refining their cost models to maximize profit margins . Looking ahead to 2026, they reveal their pivot from 1-on-1 services to high-impact courses, masterminds, and coaching . This episode is a blueprint for any business owner ready to stop playing small, lean into their authentic expertise, and build a legacy.
Listeners will discover:
- Why Profit Margin is a more important growth indicator than top-line revenue
- The Four-Quadrant "Burn Exercise" to let go of 2025’s losses and start 2026 with a clean slate
- How to use AI for "thinking" and "brainstorming" while maintaining the human empathy that machines can't replicate
- Why Dan is moving toward marketing strategy education to help clients achieve the elusive "10X to 40X" return on ad spend
- The WTB Moment of the Week: A bizarre "Zoom-only" eye doctor visit and two major retail fails in the men’s grooming world
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Hosts
Daniel Proczko - myPocketMarketing
Brigitte Vegter - Vegter Financial
