Pregnancy, Purpose, and the Poop No One Talks About

We trade grind culture for grounded care, talk honestly about pregnancy and founder energy, and spotlight the BUMMED mission to destigmatize anorectal health with real solutions. 

Here are the highlights:

• pregnancy reshaping fitness, sleep, and nutrition
• making “listen to your body” concrete
• designing founder time around energy peaks
• rejecting late-night hustle and burnout myths
• Jenny’s path from media to telehealth leadership
• why anorectal care is common yet stigmatized
• how BUMMED expands access with custom meds
• bold, values-led marketing for taboo topics
• everyday de-stress tools and tiny wins
• SLP NYC community, support, and not feeling alone

Subscribe, lock in, and let’s get fortified
Go to www.wefortifywellness.com to download our app as VIP BETA users:)
Use code fortify for 15% off at bummed.co

More about Jenny:

Jenny Dwork is passionate about building mission-driven brands, especially when it comes to healthcare. After leading marketing at the two largest women’s sexual and reproductive telehealth companies (Wisp and Thirty Madison), Jenny saw firsthand the power of digital health to increase access to highly stigmatized areas of care. Having personally struggled with the pain and shame of hemorrhoids and anal fissures, she saw an opportunity to use telehealth to change the narrative, and launched Bummed in fall 2025. Jenny brings with her 15+ years of marketing, communications, and leadership experience, working at media organizations like CNBC and Bloomberg, and at brands in the book, travel and shoe industries. She received her MBA from Columbia Business School, and lives in Brooklyn with her husband.

Chapters

• 0:00 Season Nine Mission And Tone
• 1:01 Introducing The Fortify Wellness App
• 2:03 Meet Jenny And Her Why
• 4:15 Stripping Titles To Core Self
• 6:03 Pregnancy And Rethinking Fitness
• 9:18 What Listening To Your Body Means
• 12:08 Founder Energy And Time Design
• 15:10 Rejecting Grind As Culture
• 16:45 From Media To Digital Health
• 20:21 Building BOM And Owning Stigma
• 23:41 Bridging Care Gaps In Anorectal Health
• 26:15 Pricing, Access, And Cash Pay
• 27:51 Bold Marketing For Tough Topics
• 30:04 Everyday Tools For Stress
• 32:00 Community, SLP, And Not Feeling Alone
• 33:51 Closing And Sponsor Message

Transcript

SPEAKER_01: 0:00

You're listening to the Fortify Wellness podcast. I'm Bettina Mahoney, founder, survivor, and honestly, your unlicensed emotional support friend. Season 9 is here, and we're not doing surface level conversation. This is for anyone who's ever ugly cried at 3 a.m. Spiraled in their own head, questioned everything, and still got up the next day. We're diving into healing that actually slaps. Mind, body, and soul. No fake positivity, no just journal it out advice. We're talking raw stories that kind of make you go, oh wow. Yep, same. An expert gem to actually help. And listen, we're leveling up. We've got conversations with voices. We're literally changing the game. Quick disclaimer: this isn't therapy or medical advice. It's real talk. Lived experience and tools you can steal to rebuild your life. So buckle up. Season nine starts now. Subscribe, log in, and let's get fortified. Look, you guys know I've been through it. I struggled to find help that actually felt like health. Therapy here, coaching there, fitness apps everywhere. It was just a mess. So I built the thing I wish existed when I was struggling. It's called the Fortify Wellness App. A 360 holistic platform that pulls it all together. Talk therapy, coaching, fitness, and meditation on one subscription. No bouncing between five logins, no where do I even start? Think of it as a giant group hug for the version of you that's finally ready to try. The messy version, the healing version, the I want my life back version. We're live October 19th. It's happening, and I cannot wait for you to feel this. Go to www.we F O R T-I-F-Y wellness.com to join the wait list and subscribe to this podcast. Whatever you need to do, but let's never give up and let's get fortified. I am so excited about welcoming and introducing my friend and fellow founder Jenny, who is super passionate about building mission-driven brands, especially when it comes to health care. After leaving marketing at the two largest women's sexual and reproductive telehealth companies, Wisp and 30 Madison, Jenny saw firsthand the power of digital health to increase access to highly stigmatized areas of care. Having personally struggled with the pain and shame of hemorrhoids, Anne Anal Fetcher, she saw an opportunity to use telehealth to change the narrative and launched BOM in the fall of 2025. Jenny brings her 15 plus years of marketing, communications, and leadership experience, working at media organizations like CM, BC, Bloomberg, and at brands in the book Travel and True Industries. She received an MBA from Columbia Business School and lives in Brooklyn with her husband. And I'm so excited for this episode. Let's get into it. Hi, Jenny. Thank you for joining me today on the podcast.

SPEAKER_00: 3:12

Hi, Rettina. Thank you so much for having me.

SPEAKER_01: 3:15

Also, we have a planet, but this is so cool. We have our SLP NYC hoodies on, and they're so comfortable today on this Monday. We really are in this like kind of overcast day. Yes. Yes. And how are you feeling? I know you're a mama to be.

SPEAKER_00: 3:37

Yeah, yeah. Launching a company and launching a baby. Um, I'm 30, almost 33 weeks pregnant. Um, so so thank you. I'm hanging in there. You know, it is it is a lot, but um, I have been inspired by many female founders before us who have done it. And, you know, you just you just figure it out and you prioritize and yeah.

SPEAKER_01: 4:00

When there's a will, there's a way for sure. So I'm curious. I like to kind of break us all down. Um, when we take we're gonna kind of take away all of our titles and the company and our personal life, and even like the title of motherhood, because I know you're stepping into that chapter. So when you're alone in your room by yourself, maybe you have like a robe on, you have no camera, uh, no hair, your hair is undone, just in your most natural state, what brings you the most comfort and who are you to your core?

SPEAKER_00: 4:31

Oh, I love that question. Like stripping it all down. Um, and I like am thinking because I get into that state at night, after I shower, get into my robe. And I like to write in my you know, five-minute journal about gratitude and all of that stuff that really helps. And I think what I end up writing down at the end of the day is really about um, it's about connections and relationships. So I'm super, super grateful for the people I have in my life. I have amazing friends, amazing family, um, an amazing husband who's been so supportive throughout this. Um, we have our pet Pedro, um, and those are the the things and the people that really, that really fill me up. And then it's health and wellness, which I know is like so important to us. Um, when I think about every single day, like what was a good day, what wasn't. Like when I feel good, well rested, it healthy, exercised, um, also not only physically but mentally. Maybe I read a book, maybe I listened to an interesting podcast or just had a really interesting conversation. Um, those are the things I think like curiosity and lifelong learning are super important to me. And just having new experiences, right? Like we live in New York City. Um, I love being able to like experience everything that the city has to offer and travel. Um, and so yeah, really those things.

SPEAKER_01: 5:57

And how has your wellness routine evolved since pregnancy?

SPEAKER_00: 6:03

Yeah, that's such a good question. Um, because I went into it being like, oh yeah, I'm gonna be one of those pregnant ladies who you see like jogging and you know, I have always kind of like worked out every day, um, and been really kind of you know, a little more focused on on appearance, as like, I think it's okay to admit, like, you know, wanting to like be a certain size or whatever. And like you have to throw all of that all out the window and meet your body where it's at and know, like the most important thing is your baby's health. And it's so true. So, you know, I quickly realized, oh no, running was not in the cards for me. Like my high heart rate spiked so much. I didn't feel comfortable. It didn't feel good for me. What feels good for me like depends every single day. But I do a lot of walking. I do those like sometimes those prenatal yoga classes, um, but just like a lot of stretching to have my body feel good. Um, and I still want to feel really strong. So I do a lot of like upper body, even if it's like lighter weights. Um, I would say too, there are some apps that are really great for pregnancy and others that kind of just like ignore it. So Peloton has a lot of amazing prenatal classes. Um, so does Obey Fitness, whereas like I used to do core power yoga a lot and they don't have anything, which kind of surprised me. Um, so it's doing a lot of those things, drinking a ton of water, saying super hydrated. Um, and then just like really listening to your body about what to eat. I like small meals because you get very, very full. Um, and lots of fiber, um, lots of fiber-rich stuff, so you don't get constipated. Um, and just lots of fruits and vegetables, and then protein is really important as well.

SPEAKER_01: 7:57

So it's so interesting. Like so many of our guests say this the same phrase of like listening to your body. And we have some college age listeners, and then we have, you know, the the our age millennial Gen Z that are listening, but everyone's on their uh on a different journey. So everyone kind of has a different answer to this. But if you were to say to a younger person, what is listening to your body? And like tangibly, how do you do it? Because I think it starts from having the confidence to do so. There were times in my life I didn't love myself hard enough. And you know, it's interesting. This quote, it's super cheesy. I used to roll my eyes, but when you love life, life will love you back. And it's true. The way you treat yourself is a reflection of how you feel about yourself and then how you show up in your personal life with your family and your business. So, what does that practically look like for you?

SPEAKER_00: 8:59

I think it's one, like not being hard on yourself. When I was younger, I was like, I don't, I don't care if I'm really tired. I don't care if my body's hurting. I have to work out five days a week. And so that's what I'm gonna do. I don't track those things anymore. Um, if I'm really tired and I know I need to sit and rest, that's what I'm going to do and not feel bad about it. Um, if I am, yeah, not not feeling a workout, okay. Like what else can I do to feel good? Is it stretching? Is it making a really good meal? Um all of those sorts of things. Um, I think like two, it's just sleep is really hard to come by when you're pregnant. Um, I've always been a pretty bad sleeper, but you know, you wake up, you have to go to the bathroom, the baby's kicking. And so, like, what can I do to prioritize sleep? I know those things that really move the needle for me. I think for a lot of people, it's sleep. So prioritizing that, prioritizing the things that are like easy to do, like hydration. Uh, um, and then like a simple, you know, walk around the block. Like it doesn't, it doesn't have to be crazy.

SPEAKER_01: 10:07

I agree. And I think there's, you know, I just had my launch event yesterday. I was exhausted. I kind of had a later morning start today, which is unusual for me in terms of getting into the work mode because I was at my laptop at like 8 30 in the morning, but I wasn't really present. And maybe you know that feeling too of just like drifting off. And I kind of let myself drift. I kind of like leaned into it and go, like, okay, I worked yesterday on a Sunday. I'll give myself a little bit of leeway, you know. But it, but I think even for founders, like we have this, we feel guilty if we're not working every single second because no one's going to give you a gold star, no one's gonna give you a promotion for doing the work. And so it can be really tough. And I remember like maybe it was a maybe it was an SLP meeting. I don't remember, but I remember like being in a Zoom where someone, I it might have been like one of the first maybe intros before we started SLP, but it was something around the lines of like, are there people in this group that can like support the journey in terms of like helping us go through all the hurdles and all the struggles? And yes, of course, as a as a unit, as a group, as a cohort, SLP is a pre-accelerator, it's incredible. And we have our commute community, but but like no one like Johnny, you're not going, oh my goodness, Betina, do this by this date. It's on me. If I don't do it, I don't do it. So I'm curious, like, because we'll lead into what you're building, but what makes you get up every morning with this fire inside of you, aside from like what you're doing, what your mission, because it's much deeper than that from a personal level. What makes you get up every day and go, I'm gonna do this, I'm not gonna give up. There's gonna be hurdles, and I'm gonna do this anyways. Like, what's the mantra that you tell yourself to get yourself through those hard times?

SPEAKER_00: 12:03

Yeah, oh my God, it's such a good question. I think about this a lot too, now that we we launched um last week. And I think um what you said too, like it very much goes back to listening to your body. And I, you know, sometimes we'll find myself like during the day, like I'm just scrolling on Instagram, TikTok, as we all do. And I'm like, oh shit, I've been doing this for like, you know, 10 minutes. Should I get back? And it's like, no, like this is what I needed right now. I'm not like abusing it to like a detrimental point, but it also like gives me inspiration, you know, as like founder and our marketing person, like I really like to see what's out there. And so I'm not so hard on myself and I end up like saving a lot of posts. And so, you know, not that like every minute of your time has to be productive. Um, but I think like, you know, founder activity is looks like a lot of different things. Um, so what I do is kind of think about like, okay, what are like the I'm trying to set goals for myself for the month right now for us? It's working on our site speed, SEO, um, brand awareness, partnerships PR. And so I kind of think about like those as the key activities that I need to focus on. I kind of know in a given week, like, okay, are there certain activities that I need to focus on? Is it um like rolling out this feature or, you know, um cultivating this partnership for this social media date or whatever it is? Um, and then I try to like go from there because you're right, like if you're not in the zone to do a certain task, you're not gonna do it as well as you as you would if you kind of were more in the mood. And we have thankfully a little bit of the luxury to structure our own time, right? It's a blessing and a curse. Um, so I sort of know what tasks I have to do, and then like I know I'm most productive in the mornings and can be like most creative. So I do a lot of writing then. Um, and then I leave into the afternoons for some of those tasks that, like, okay, I'm just sending out emails, I'm doing follow-ups, those sorts of things, maybe doing some planning. Um, so I do kind of make it work for my mind, um, on what works best for me. Of course, you know, there's times you just gotta do things. Um, but that's how I I kind of think about it.

SPEAKER_01: 14:22

That's something that I do as well, is I know that I do really well in the mornings. I can't do after 8, 9 p.m. It's a no. I can't do it. I'm a grandma, I'm ready for bed. And sometimes I'm like, oh, I wish I could be that person that could work until 2 a.m., but it's I can't I don't have it in me, you know.

SPEAKER_00: 14:42

And like there, we there was this mythology about the founder, right? We talked about this a lot at SLP as well, right? About how you had to be burning the midnight oil, grinding, working those 80, 90 hour work weeks. And I think, you know, that is not, first of all, you and I, that's not core to our business philosophy. We are in health and wellness and health care. And that's just like it would be at odds with what we're doing. Not to mention, yeah, I'm 40, I'm pregnant, there's a lot of other stuff going on. I want this business to have longevity. And if I burn out on it, that's not gonna happen. And so I'm not doing anyone any favors. Like, of course, if there's some kind of, you know, need to put together some presentation, I haven't gotten to it, I would work late hours, but that's like not the philosophy for for me, for my team, for how I want to um establish, you know, our our working culture.

SPEAKER_01: 15:43

I agree. And I think there's all these messages all over LinkedIn about the things you have to sacrifice and the lack of balance that exists. Because it it is true, like corporate world is different than founder world. Is there a balance? And I think that can be really challenging is finding the balance and finding what works for you. And I know for me, we both don't have BC funding at this time. I'm sure down the road we would be interested in that. Um, but there is this, and I talk about this a lot in the podcast, it's like sense of imposter syndrome and how we move past it and how we get through it. So for you, I'm I'm curious of you started out in corporate worlds, you were in marketing. Can you share a little bit about your background and the transition into bums? And maybe the on the personal side of like what your journey was, because you have such a the interesting thing with everyone that comes on is this like sense of confidence. So, what was your journey to get to this place where you're like, I'm confident who I am? And that comes with time, of course. But what was that journey for you to go from corporate, you're in marketing, transition? I want to create this company.

SPEAKER_00: 17:01

Yeah, it's such a good question. And I don't know that I, you know, none of us have it, excuse me, completely figured out. But um yeah, I um well, I started my career early on as a television producer working in financial news. I was at CNBC in Bloomberg, um, which I think really established a great training ground for marketing because you had to um distill down kind of complex topics into really digestible um ideas and concepts, um, and really enjoyed it, the fast-paced environment, but didn't really see myself continuing on that track. So went to business school here in New York to kind of round out some of the other skills. Um, thought I wanted to go into finance and kind of like quickly realized that was not it for me, um which seems to be a common theme amongst a lot of founders. Um, and found my way into the world of marketing, brand building, and digital marketing, which I think was such a great area for me because I got to combine the creative side of what I love to do. Um, and I think I'm a pretty creative person with the analytical and business side. So you can put up an ad, you can put up a landing page, um, which you think is beautiful and nice, and then put the pedal to the metal and test it and see the analytics, see what's driving performance. And like that really was a great intersection for me. Um, because I think I'm, you know, competitive by nature and want to see those results and want to win. Um, and so I worked at a number of different brands. Um, most of them were early stage or VC or private equity backed that I was kind of helping to turn around. Um, so I was at a company called Book of the Month, which was one of the oldest um subscription services for books that I relaunched as a digital company, um digital first company, um, and really focused on building up their brand on Instagram. It's got like over a million followers now. Um, then I went to Aerosol's Shoes, which was a private equity turnaround story, going from a retail brick and mortar to a D2C company. Um so holding on to what made that brand special, um, but repositioning it and attracting a new audience online. And then I found my way um during the pandemic to digital health, um, which at that point I was like, I need to be working on something that I feel like really matters to me. And during the pandemic, the most important thing we all learned was our health, right? Without that, you have nothing. Um, and so I felt really lucky to find myself um in the telehealth digital health space and opening up access to women's health in particular. Um, so I worked at a sexual and reproductive telehealth company. Um, I was the first marketing leader and helped to bring a number of products online that helped women get access to care that they normally have to jump through a lot of hoops to get. So, whether that's birth control or UTI medications or SDI care, and then working on destigmatizing these issues. Um, so I think that was like a lesson in confidence for me because at first I was a little embarrassed. You know, I'd be at a copy shop, a coffee shop, I'd be talking to my team, I'd be like, all right, let's look at this herpes ad. And at first I was like, oh, you know, like, well, people are looking at me. And then eventually, as I saw how helpful it was for people, that kind of melted away because you just think about your mission and why you're doing this work. And at the end of the day, are you doing good for people? And we were, right? And so I kind of leaned into that and realized that, like, first of all, it's a really interesting and fast-growing industry. As you know, you're in it, health tech, digital health, health and wellness. Um, and that I'm pretty good at it. I've had some successes on the on the brand side, on the performance side, um, on the product development side. Um, and I I think really kind of thought about that because I always wanted to be an entrepreneur, but you're right, like I did not feel like I had the confidence because I felt like, oh, who am I? Right? Like, what is my skill set compared to other people's? But I think through that, those successes, those track records and just time and maturity, as you said, like 40. I can take some of those wins. Um, and then I found an amazing partner, my old colleague, who I trusted. Um, and I, you know, did a lot of research on the idea. We're focused on anorectal care. So another highly stigmatized area of care, hemorrhoids, constipation, um, and really kind of validated it as much as I could. And just thought, like, I can't not do this. Like, it just gets to that point where like you just have to do the thing.

SPEAKER_01: 21:58

I think you're like the best person to do it. You know, like, and it's so funny, like in the wellness industry, we tiptoe like around things. It's why I started this podcast. I don't like no offense, I don't care about your skincare routine. I want to know who you are as a person. I don't want to know I I just don't care about your favorite, you know, food. Like, it just felt like at the time, and still in the podcast industry, it's like the service level clickbait stuff, right? And sure, we need that in marketing. We need people to come and like viewer pages, but I felt like, which is kind of where you're at, where this there was this gap and there was all this discomfort around uncomfortable topics, and that's the point. It's uncomfortable. And if we lean into it, then maybe we can bring everyone together and talk about it, feel empowered to act on it. There were so many times in my life that I was embarrassed that I didn't mention something, and it ended up being something that I had to deal with later. And so, yes, you know, uh constipation is very uncomfortable on my side, depression, anxiety is very uncomfortable. My founder story is very uncomfortable. And I say it anyways, because it's the point. Like, that's why we're building this, that's why we need this. Because there's someone out there that's gonna hear what you're saying, Jenny, and go, wow, like I relate to what she's saying. Absolutely. I feel less alone. And so the of course, this industry is so saturated, but we've missed the mark and we need to bridge those gaps. So I'm curious, like with Bond, I know it launched last week where it stands today. How do you like practically speaking, plan on bridging those gaps? I'm trying to do the same thing. Like we're talking about uncomfortable topics. So, what is your plan to really bridge that together and conquer this huge industry?

SPEAKER_00: 24:01

I know. And yeah, I mean, props to you. Um, I've heard your founder story. And, you know, people always say, like, oh, it's very brave to talk about these things. Well, I know it's just like it's core to who you are. Like you have to talk about it, right? And it it at the end of the day, like helps, and that's how I feel too. Like these issues, you know, we have um compounded prescription treatment, um, which is not available anywhere else for things like hemorrhoids, anal fissures, anal itching, we have constipation medications. And I've dealt with these things, and I felt embarrassed. It took me a while to get care. Um, and that's silly because I mean, you can look at the statistics, they impact up to 75% of the population. Um, pregnant women are particularly affected, and that's a population that has a lot of trouble getting care. You think that's not true because they're going to the OBGYNs, but the OBYNs don't know as much about this kind of care. And they're told, oh, do you know, go in a sits bath or use preparation age? And those things just aren't effective. Um, and so there are safe medications for pregnant people. Also, GLP1 users suffer, um uh gay males, really everyone and anyone, we are all eating ultra-processed foods, and that all contributes. So I think to bridge the gap, going back to your question, it's one telling people about these things, how common it is, right? So we lean really um heavily into the data. Um, a lot of people don't know how common that is, and so that makes you feel not alone. Shining a light on these stories, I've had to get out there on social media and talk about it, which is not really natural for me. But again, going back to that like confidence and everything, it's like, what the worst, what's the worst thing that can happen? Like, first of all, I haven't had any negative comments out there. And if there are, then okay, like I don't, you know, that's that's your issue not. Exactly, exactly. It's just been like so much support. I was like actually blown away by the number of people who have been like, oh my God, this is so important. Like, yes. People get it, you know, once you like shine a light on it, they're like, oh yeah. Um, so it's telling a lot of those authentic stories. We're having a series come out um called Take a Seat. Um, and people are, you know, joining us on a toilet, on a throne, wherever they're comfortable to tell their real life stories. Um, and then it's like we're really focused on partnerships too. Um, you know, working with aligned companies and brands and healthcare systems um that are talking to the same audience where maybe they didn't have solutions for this before, and we can be that solution for them.

SPEAKER_01: 26:53

And do you guys take insurance?

SPEAKER_00: 26:55

We don't. We are cash pay. Um, there's a few reasons for that.

SPEAKER_01: 26:58

One, I know you probably can guess most of them, believe me. Yeah, it's tough.

SPEAKER_00: 27:04

It's tough, but also most insurance doesn't cover custom compounded meds, anyways. So you're gonna pay out of pocket for that. Um, so right now we're working through HSA FSA um eligibility um and making sure we can get covered for that. And then we try to keep our pricing, you know, as accessible as possible. It's gonna be cheaper to have a consult with one of our providers versus going through insurance, whether, you know, you have it or not. Um, definitely, you know, if you don't have it. Um, and then our medications, because we're making them at scale, it's gonna be cheaper than if you were just to go into a doctor and get that prescription. Um, plus, a lot of um locations don't have custom compounded uh pharmacies nearby.

SPEAKER_01: 27:50

So you touched upon something earlier around you know your campaign and your marketing background and and strategies for the future. I'm curious, like in terms of companies that are touching around these really uncomfortable topics, we have seen brands like in the beverage industry, like Poppy, really take a lot of risk, like 80-20 risk. So, what's your advice? Like, give three tips on the ways that brands can take huge risk in marketing that might be early on, like us in the wellness space to touch on those tough topics. I'm more, as you know, just like slap them in the, you know, really just get it right in there, you know.

SPEAKER_00: 28:31

What what like we have more luxury, right? To take some risks and to to play around because we don't have as many eyeballs watching, right? Um, so I think that's like a fun kind of you know, um, opportunity for us. I think, and I, you know, I know that you like feel this, it's it's just about like authenticity and what's core to your brand. So if you can see I'm behind it from a brand perspective, like, are you about like the medical evidence? Like, does that campaign align there? Um, are you a humorous brand? Like, does that align? Um, who is your target audience? And does is this something that's gonna like resonate with them? I think it all goes back to your brand values, um, who you are, what you stand for. Um, I don't know when this is not like early stage, but if you've seen like the Bobby campaign with Cardi B, I I love that, you know, like it's it's bold. She's out there talking about her experience as a mom, taking these questions. Um, super top of mind for me as like, you know, you got a lot of like mom guilt for breastfeeding or not breastfeeding, and they kind of tackle that head on. And it just feels like very aligned with who they are and what they're doing.

SPEAKER_01: 29:46

Bobby and Natural Cycles have been killing it with the marketing campaigns.

SPEAKER_00: 29:50

Yeah.

SPEAKER_01: 29:51

I think you really you need to be able to be a little humorous. You have to know your audience, and and people will see later in the coming weeks. But we're kind of playing around with pop culture and kind of bridging those gaps and kind of like a fun, humorous, but you know, serious because mental health is a real thing, you know. Um, when with Kelsey Dura's episode, it was so fun. Um, she's a comedian and filmmaker, and she does she has this um panic attack anxiety kit that she has in every room of her house so that like she can take it out if she's feeling stressed or whatever and um just kind of de-stress and relax and everything. Do you kind of have a a quote unquote tool set, you know, tools to like take out when you're feeling maybe overwhelmed or stressed that you use to kind of de-stress during that moment or during the day?

SPEAKER_00: 30:44

Um, I love that. I have to go watch that episode now. Um, I think for me, like first and foremost, it's taking a walk. It's just like stepping away because I can get like really overwhelmed. And my initial inclination is to jump in and to tackle a problem. And that is not always the best approach. So I've had to train myself to okay, Jenny, take a breath, step away, go for a walk, listen to a podcast, listen to the fortified wellness podcast, something that um it calms you down, puts you like more in touch with, um, you know, makes you feel more centered. Um, so I think that's a big one. And then, like, honestly, like there's a lot of research here about like playing with your pets, and I'll go just play with my cat, take a step away.

SPEAKER_01: 31:29

Yeah, I love sense. Like, I'm lighting candles, driving Jade crazy. I just I love, especially the holidays. So we have like holiday candles. I'm like, I have free will, we're gonna start setting up for Christmas next week. I don't care. You know, just the things that make you feel good, I think are really important. I always think about those takeaways. Like, what can people do when they're in their moment and they feel stressed? You know, a lot of our audience, half of our audience is college-aged kids. They're about to go into midterms. And I always like to say, this chew shall pass. Life will get easier. It will be.

SPEAKER_00: 32:04

And also another, like, this is a very like low-hanging fruit thing. Like you're feeling overwhelmed because you probably have all this stuff to do, whether you're like studying for a midterm or you have like a big work project, whatever it is, but you probably have a list of a million like smaller things, like folding your laundry, taking out your dishes. Like, can you tackle those smaller things that will just make you feel like, okay, I checked one thing off of my list. I can feel good about that. That I think like unconsciously is something that I'll step away from the computer, I'll go fold my laundry or put in a new load or whatever it is. So I'm like, oh, I okay, I don't have to do this later, or this is taken care of. Um, those little small things really help.

SPEAKER_01: 32:44

Absolutely love that. And I'm so excited about what you're building. And I hope that for if I can support what you're building, and vice versa. I love supporting other women and other SLP. Like just such an incredible uh platform this was. So yeah, and Dimitri came on earlier, like seasons ago, and it was great. As you know, all I had to hit was press play, and we just went on a ride. It was a lot of so great.

SPEAKER_00: 33:15

Can't recommend it enough. I know they're looking for their next cohort, right?

SPEAKER_01: 33:18

So and we're launching the SLP podcast very soon. Amazing. It's gonna be really exciting. Yeah, I mean, look, it can be very lonely to be a founder and to be a female founder, dare I say. And it's you need people. I wish I knew that, you know, no matter what age, you know, I didn't want to let people into my in certain points of my life. And you need people, people need people. And it's so important to have a community, it's so important to ask for help. And I think the biggest takeaway is that you're not alone. No matter what stage you are in your life, in your business, in your personal life, you're not alone and you can ask for help and people care. So thank you so much, Jenny, for joining me today.

SPEAKER_00: 34:01

Thank you, Bettina.

SPEAKER_01: 34:03

Thank you for listening to the Fortify Wellness Pod, where we empower mind, body, and soul to reach new heights. Your well-being is your greatest strength. Nurture it, honor it, and watch yourself thrive. If today's episode inspired you, subscribe, share your thoughts in the comments, and come back next week for more insights to elevate your journey. Stay empowered, stay true, and remember, you're not alone.

SPEAKER_00: 34:32

Hi, I'm Jenny, the co-founder and CEO of BUMD, the first digital health platform focused on analektal care. If you're struggling with constipation, hemorrhoids, anal fissures, or anal itchin, we have prescription solutions that you'll normally only be able to access at a specialist's office. If you're pregnant or postpartum, we're able to treat you with custom compounded medications that are student, you're behind. Or if you're just looking for a better solution than what's out there at the pharmacy, we've got you. Use code fortify for 15% off at bum.co. That's bum.co. This is a Fortify Wellness production.

SPEAKER_01: 35:06

All rights reserved, 2025.