Back Roads and Bold Moves
"Back Roads and Bold Moves" is the podcast for anyone building a business far from the city lights. Hosted by Elyssa Giedraitis - rural WA mum, social media strategist, and unapologetic straight-shooter. This show is about real business talk without the buzzwords.
From social media that actually works (even with crappy Wi-Fi) to the messy reality of running a business in a small town, Elyssa dives into the strategies, stories, and bold moves that matter. Expect unfiltered opinions, rural grit, and conversations that cut through the fluff.
If you’re tired of cookie-cutter advice and want to do business your way, whether you’re on the back roads or beyond, this podcast is for you.
Episodes
23 episodes
Let me introduce you to Back Roads & Bold Moves
After a little break, the mic is back on, and this time, things are different. I’m done with the cookie-cutter, polished, “say what everyone else is saying” kind of business advice. This podcast is about the real stuff: the messy, gritty, and s...
Are you building an audience or a community?
Things we're talking about this week..Should I still be using hashtags on Instagram?What is Bluesky?Threads hits 275 million usersAnd then, let's deep dive into the differences between a community and ...
5 Important Lessons I Have Learned In 5 Years Of Business
Last week I celebrated five years of running my own business and I spent some time reflecting on the lessons I have learned along the way. I chose five of those lessons to share with you today!
Brand Messaging Part 1: Crafting Your Framework
Welcome to part one of my three-part brand messaging series! Brand messaging is THAT important to your business that it deserves three parts.In this part I guide you through the six-step process I recommend you take in order to set out ...
Maximising Your EOFY Sale Success
The end of the financial year is upon us! Now is the time to get your EOFY offer locked in and begin your marketing campaign. In this episode, I take you through six tips for nailing your EOFY marketing campaign.
Create Content People Want to Share With Their Friends
Just because your content can be shared, doesn't mean it is shareable. In this episode we talk about what shareable content is and why it is important to create shareable content. I'll also leave you with some tips that will make the creation o...
Facts Tell, Stories Tell
In this weeks episode of Localise & Socialise, I make a compelling argument for exactly why you need to spend some time working on your brand story, as well as some quick reminders, and updates from the week that was in the social media wor...
The Update Edition
Season two of Localise + Socialise is here!We start off today with an update episode because we are already nearly two months into the year and SO much is going on. We start with some updates on my business that might interest you, foll...
Elevate Your Local Social Media Game This Christmas
Looking to elevate your rural and regional business's social media game over the holidays? In this episode of Localise and Socialise, we share content ideas to keep your audience engaged. From posting about closure dates and updating hours to s...
2024 Social Media Predictions for Local Businesses
There are plenty of experts out there sharing their social media predictions for the new year, but are many of them actually relevant to local businesses? These five are!
Stop Talking About Yourself: Shifting To A Customer-Centric Approach
In this episode, we explore the importance of having a custom-centric focus on your local business's social media platforms. We begin with discussing who you're business is ACTUALLY talking to and the importance of knowing your tar...
Should Your Business Be Using Local Social Media Marketing?
Your rural business is on social media, right? But are you reaching the right people? In the first episode of Localise and Socialise, let's explain local marketing a little bit better, as well as delve deeper into the types of regi...
Authenticity and Consistency: Why Your Brand Voice Matters
In today's episode, we will be diving into the world of branding and exploring the concept of brand voice. Have you ever come across a brand that seemed to have two different personalities on different platforms? It can be confusing and even de...
Create Content With Your Content Pillars
Don’t write “content pillars” off as just another social media buzzword, because they are actually a super useful tool for content creation, especially if you are having difficulty coming up with new ideas.
Generate Buzz For Your Business With Word-Of-Mouth
When people talk positively about your business, your product or you as a business person, they’re helping you build brand awareness and trust, and you might not even realise they’ve done it! In this episode, Elyssa walks you through eight word...
The Pros & Con of Rebranding Your Business
Rebranding your business is not as simple as changing your logo. Make sure you consider all factors before going ahead and saying "Yep, let's rebrand!" The EJG Creative rebrand was completed by Bonnie from Taylored Creative who you...
Things To Remember About Social Media (and your smm)
I've gone rogue this week! I list a couple of things you, as a business, need to remember about using social media and enlisting the help of a social media manager.
Understanding the Algorithm: LinkedIn
Are you overlooking LinkedIn in your local business marketing strategies? Do so no longer! Over the next couple of episodes, I want to take you inside how the algorithm of each social media platform actually works- and how you can ...
Instagram Threads is here! Does your small biz need to sign up?
Threads, the new text-based app from Meta has launched and Twitter is not happy. I've had a couple of businesses ask the same question, "Do we need to get our business on there?" and I am sure there are many more of you asking the same thing!&n...
My Top Tips For Creating Consistent Content
content creation can be an annoying, time-consuming task without having processes in place to make it easier. If you particularly hate it, or you don’t have the time or energy, outsource it to someone who does! If you are going down the DIY rou...
Sharing on Social Media: How Much Is Too Much?
You’ve heard it a thousand times, you’ve probably even heard me say it as well: real, honest, authentic content is the key to social media for business. But there is a thing as sharing TOO much. You don’t want to unravel all the hard work yo...
Do you know your target audience?
Your social media marketing means NOTHING if you are trying to talk to everyone.In the first episode of Just Quickly we are going to talk about why you need to narrow down exactly who you want to buy your products or services in order to...
