Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
39 - Mac Reddin on Building and Activating Networks
In this episode, Jason, Sam, and Mac Redding discuss the concept of go-to-network (GTN) and how it can revolutionize sales and marketing strategies. Mac explains that GTN is about building a network of champions to pull the market to you, rather than pushing your product or service onto the market. In this conversation, Mac discusses the misalignment between words and actions in leadership, the need for a shift in traditional sales playbooks, and the importance of building networks and activating them. He emphasizes the value of authenticity in building a personal brand and the need for collaboration and breaking echo chambers. The conversation concludes with a fun dinosaur fact.
Takeaways
✚ Go-to-network (GTN) is about building a network of people to pull the market to you, rather than pushing your product or service onto the market.
✚ Implementing a successful GTN strategy requires a mindset shift and creating space for relationship building.
✚ Leadership support and intentional space for learning and understanding the target audience are crucial for a successful GTN strategy.
✚ Traditional sales playbooks may no longer be effective in the current market landscape.
✚ Building networks and activating them can lead to valuable partnerships and business opportunities.
✚ Authenticity is key in building a personal brand, and it is important to be intentional and genuine in online interactions.