Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Episodes
65 episodes
The Science of Authenticity with MK Getler-Porizkova
-Porizkova You can’t automate authenticity. You have to earn it.In this episode, we sit down with MK Getler-Porizkova, CMO at Loop & Tie, host of The Connected Brand podcast, and someone who talks about ...
•
Season 2
•
Episode 19
•
50:53
Benefits Worth Repeating: The Best Quotes with Sam and Jason.
In this episode, Jason and Sam dive into a playful game of quote recall from past episodes, sparking discussions on key partnership strategies. They explore the challenges of gaining board-level support, the importance of speaking the business ...
•
Season 2
•
Episode 18
•
40:36
Ned Arick on What it Means to Build Meaningful Momentum
Ned Arick, a successful leader with multiple exits, shares his journey of personal transformation and redefining success. He discusses the challenges of climbing the corporate ladder while losing sight of what truly matters. In this conversatio...
•
Season 2
•
Episode 17
•
1:01:58
Dave Gerhardt on Becoming the One Your Buyers Trust
In this episode, Jason and Sam welcome marketing legend Dave Gerhardt. Known for his industry-shifting marketing approach at Drift and now leading Exit 5, Dave shares his journey from CMO to community builder. He emphasizes the power of human c...
•
Season 2
•
Episode 16
•
55:17
Unlocking Your Potential through the Power of Thought with Mara Gleason Olsen
Mara Gleason Olson shares her journey from witnessing a profound change in her father to becoming a leader in understanding human consciousness. She reveals how our thoughts shape our reality and how we can harness this to improve our lives. Th...
•
Season 2
•
Episode 15
•
55:06
How Sean Kester Built an Industry-Leading Partner Program at SalesLoft
What does it take to build a partner program from scratch and make it a competitive differentiator?In this episode, we sit down with Sean Kester, an early employee at SalesLoft who played a pivotal role in building their partner e...
•
Season 2
•
Episode 13
•
53:27
A Masterclass in Go-To-Network with Stephen Oommen
Join us this July for the Arcadia Leadership Experience. Early Bird pricing through 2/28. Arcadialeadershipexperience.comWelcome back to Friends with Benefits! In this episode, we’re diving deep into the world of GTM (Go-to-Mark...
•
Season 2
•
Episode 12
•
57:56
The Secret to Bigger, Better, Faster Revenue with Jason
How do you break into new markets, shorten sales cycles, and build trust with buyers before your first conversation? Partnerships.In this special episode, we're replaying Jason’s B2BMX talk, "The Partner Effect", where he b...
•
Season 2
•
Episode 11
•
27:06
The Art of Showing Up: Jason and Sam's Blueprint for Authentic Connections
Success in business, partnerships, and life starts with one thing: showing up. But what does that really mean? In this episode, Jason and Sam unpack the power of intentionality, how to build relationships that actually matter, and why ...
•
Season 2
•
Episode 10
•
39:07
Why ‘Different’ Beats ‘Better’ in Partnerships. Lessons in Category Design with Pablo Gonzalez
What if the key to revolutionizing your partnerships lies in thinking like a category designer?On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist f...
•
Season 2
•
Episode 9
•
59:33
From Chaos to Clarity: How Franz-Josef Schrepf Builds Partner Programs That Work
Franz-Josef Schrepf, host of the Partnerships Podcast and author of The Book on Partnerships, takes us on a journey through the art (and science) of building partnership programs from scratch.From navigating the challen...
•
Season 2
•
Episode 8
•
48:36
How Partner Operations Drives the Partner Experience with Antonio Caridad
In this episode of Friends with Benefits, Jason and Sam sit down with Antonio Caridad, a true legend in the world of partner operations. Antonio shares how partner operations serve as the backbone of successful partnerships, driving bo...
•
Season 2
•
Episode 7
•
50:31
Brian Jambor on Balancing the Art and Science of Partnerships
On today's episode, we dive deep with Brian Jambor, a true architect of partnerships and human connection. In this episode of Friends with Benefits, Brian unpacks the nuances of scaling partnerships, shares lessons from his career, whi...
•
Season 2
•
Episode 6
•
55:45
Jen Igartua on the Power of RevOps and Partnership Alignment
In this episode of Friends with Benefits, Jason and Sam sit down with Jen Igartua, CEO of GoNimbly, to talk all things RevOps. Jen walks us through her journey in the world of revenue operations, unpacking how RevOps has become essenti...
•
Season 2
•
Episode 5
•
49:37
Aaron Leeder on Sponsorship Reimagined: Crafting Authentic Partnerships and Creating Value in the Pavilion Community
In this episode of Friends with Benefits, hosts Jason and Sam are joined by Aaron Leeder, VP of Partnerships at Pavilion, to explore the innovative role of partners as sponsors within the B2B landscape. Aaron shares insights from his e...
•
Season 2
•
Episode 4
•
52:24
Salesforce MVP Hall of Famer Andrea Tarrell on Scaling Success in the Salesforce Ecosystem
In this episode of Friends with Benefits, hosts Jason and Sam welcome Andrea, a prominent figure in the Salesforce ecosystem (Salesforce MVP Hall of Famer 🤯) and CEO of Sercante. The conversation delves into Andrea's journey from a...
•
Season 2
•
Episode 3
•
48:16
Pete Vomocil on the Power of Helping Others
In this conversation, Pete discusses the concept of 'Open to Help,' emphasizing the importance of building authentic relationships and trust in networking. He shares personal experiences that shaped his willingness to help others, the significa...
•
Season 2
•
Episode 49
•
53:48
Tyler Calder on the Art of Partner Leadership and Revenue Growth
Tyler Calder is the CMO of PartnerStack and a friend everyone should know. On this week's show, we explored the evolving role of partnerships, the importance of speaking the business's...
•
Season 2
•
Episode 2
•
1:03:27
Bob Moore on Alignment, Data Sharing, and the Future of Ecosystem-Led Growth
Can the future of B2B partnerships be built on a foundation of trust and data sharing? Join us as we kick off season two of the Friends with Benefits podcast with Bob Moore, co-founder of Crossbeam, who shares invaluable insights from his journ...
•
Season 2
•
Episode 1
•
52:49
Be Arcadia - LIVE from ALX
Join hosts Jason and Sam for the first-ever LIVE recording of the Friends with Benefits podcast, from the inaugural Arcadia Leadership Experience (ALX). The Arcadia Leadership Experience combined experiences like glamping, fly fishing, and yoga...
•
29:17
45 - Cory Snyder on Men's Mental Health and the Journey to Self-Worth
In the season 1 finale, we delve into the critical topic of men's mental health in honor of Men's Mental Health Awareness Month. Joined by our friend and advocate Cory Snyder, we explore the societal pressures men face and the stigma surroundin...
•
56:46
44 - Alex Buckles on Simplifying the Co-Sell Process
Alex Buckles joins us this week to take a deep dive into the complexities of co-selling in the tech and partnership space. Alex shares his six-year journey of solving the co-sell motion, emphasizing the importance of making it a predictable and...
•
51:27
43 - Dorothy Copeland and Michelle Eatherton on Building the AWS Ecosystem from the Ground Up
This week we're chatting with a couple of legends, Michelle Eatherton and Dorothy Copeland, on their experiences and insights on building successful ecosystems in the tech space including AWS, IBM, Hubspot, and Stripe. Dorothy talks about her j...
•
1:15:46
42 - Navigating the Complexities of Partner Programs with Greg Portnoy
In this episode, Jason and Sam chat with Greg Portnoy, a prominent partner leader known for his influential LinkedIn presence and newly released PRM, Euler. Greg discusses the significant effort behind his LinkedIn content and the importance of...
•
50:23
41 - Katie Lambert on How to Create Partner Experiences at Scale
In this episode, Jason and Sam chat with Katie Lambert, Director of Partner Marketing and Enablement at HubSpot. The conversation delves into the multifaceted role of partner marketing, exploring its ambiguous nature and diverse responsibilitie...
•
52:59