Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
From Chaos to Clarity: How Franz-Josef Schrepf Builds Partner Programs That Work
Franz-Josef Schrepf, host of the Partnerships Podcast and author of The Book on Partnerships, takes us on a journey through the art (and science) of building partnership programs from scratch.
From navigating the challenges of being the first partnerships hire to translating partnership value for the C-suite, Franz delivers hard-earned insights with clarity and humor. We explore why product-market fit is a must-have before launching a partner strategy, how to align partnerships with company goals, and why simplicity in your messaging is the ultimate power move.
Franz also shares his take on the great debate: Should you specialize or generalize in your partnerships career? Plus, we unpack the hidden importance of internal stakeholders and how they can make, or break, your success.
If you've ever wondered how to demystify partnerships and make them indispensable to your company, this conversation is packed with the frameworks, stories, and real talk you need.
Tune in, take notes, and rethink how you approach partnerships...this one’s a masterclass.
📘 Get The Book on Partnerships today 📘