Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
Why ‘Different’ Beats ‘Better’ in Partnerships. Lessons in Category Design with Pablo Gonzalez
What if the key to revolutionizing your partnerships lies in thinking like a category designer?
On this episode of Friends with Benefits, we’re joined by Pablo Gonzalez, a self-proclaimed expert and passionate evangelist for category design, to uncover how this powerful framework can transform the way partner leaders approach their programs.
🎙️ What to listen for:
•Why creating a unique narrative is more impactful than simply competing on “better.”
•How to identify and solve unaddressed problems that set your partnerships apart.
•The surprising role of self-worth, vulnerability, and authenticity in building stronger personal and professional relationships.
From real-world examples like Liquid Death to actionable insights on ecosystem-building, Pablo shares how partner leaders can inspire loyalty, drive exponential value, and create partnerships that stand out.