Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
The Secret to Bigger, Better, Faster Revenue with Jason
How do you break into new markets, shorten sales cycles, and build trust with buyers before your first conversation? Partnerships.
In this special episode, we're replaying Jason’s B2BMX talk, "The Partner Effect", where he breaks down how partnerships can drive warmer leads, faster sales cycles, bigger deals, and deeper customer trust.
Jason shares:
✅ Why the best companies go through partners—not solo
✅ The staggering revenue impact of integrating partners into GTM motions
✅ Tactical steps to embed partnerships into marketing, sales, and demand gen
If you're a VP of Partnerships, CRO, or GTM leader, this one is for you.
📢 Plus: If you’re attending B2BMX next week, find Jason there! And if you want to join 75 GTM leaders for the Arcadia Leadership Experience in Montana this July, visit arcadialeadershipexperience.com