Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
How Sean Kester Built an Industry-Leading Partner Program at SalesLoft
What does it take to build a partner program from scratch and make it a competitive differentiator?
In this episode, we sit down with Sean Kester, an early employee at SalesLoft who played a pivotal role in building their partner ecosystem from the ground up. Sean shares how he transitioned from sales development to product leadership, his playbook for integrating partnerships into a company's DNA, and the lessons learned from scaling a partner program that set the industry standard.
And, of course, we get into Sean’s personal journey, how he challenges himself with extreme endurance races, what keeps him learning, and his current work at In Revenue Capital helping early-stage SaaS startups scale their GTM strategies.