Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
Dave Gerhardt on Becoming the One Your Buyers Trust
In this episode, Jason and Sam welcome marketing legend Dave Gerhardt. Known for his industry-shifting marketing approach at Drift and now leading Exit 5, Dave shares his journey from CMO to community builder. He emphasizes the power of human connection in marketing, especially in an era dominated by AI. Dave discusses the importance of building a founder brand, where storytelling and personal narratives become key differentiators in a crowded market. He recounts how Drift's success was rooted in creating genuine content that resonated with audiences, rather than focusing solely on product promotion. The conversation also touches on the challenges of measuring marketing ROI and the need for a holistic approach to partnerships and marketing strategies. Dave's insights offer a fresh perspective on how businesses can thrive by prioritizing relationships and authentic engagement.
Join us in Montana for the Arcadia Leadership Experience this summer. https://arcadialeadershipexperience.com/