Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
The Science of Authenticity with MK Getler-Porizkova
-Porizkova
You can’t automate authenticity. You have to earn it.
In this episode, we sit down with MK Getler-Porizkova, CMO at Loop & Tie, host of The Connected Brand podcast, and someone who talks about human connection like it’s their life’s calling (because it is).
We dive deep into the idea that real leadership starts with self-awareness, and that brand trust, team culture, and customer relationships are all just echoes of the energy you bring into the room. We talk biomimicry, neuroplasticity, and how marketing strategies can (and should) be built on frequency, not just frameworks.
This episode is for any leader who’s tired of performative leadership, copy-paste marketing, and hollow KPIs, and ready to lead, build, and live from a more connected place.