Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
The Zero to One Partnership Playbook with Joe Henderson
Joe Henderson, a seasoned expert in global partnerships, shares his journey from an accidental entry into the field to becoming a specialist in building partnerships from scratch. Joe discusses the nuances of establishing global partnerships, emphasizing the importance of understanding cultural differences and the necessity of face-to-face interactions. He highlights the significance of curiosity and open-mindedness in navigating diverse business cultures. We delve into the concept of "unreasonable hospitality," inspired by Will Guidera's book, and how it can transform partner relationships by focusing on proactive engagement and creating exceptional experiences. The episode explores the challenges of assessing a company's readiness for partnerships and setting realistic expectations, with Joe offering insights into the timeline and metrics for building a successful partner program from zero to one.
Join us for Arcadia Leadership Experience - ArcadiaLeadershipExperience.com
Will Guidera's Unreasonable Hospitality https://amzn.to/44Vhzcw