Friends with Benefits
Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.
Not "business time" with friends.
This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.
Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.
We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.
Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.
Because we all know, business time is personal.
Friends with Benefits
The Channel Architect: Jen Waltz on Building Real Partnerships in a Noisy World
Jen Waltz doesn’t just build partner programs, she rewires them for impact.
In this episode, Jen joins Jason and Sam to drop an absolute gem on authentic networking, channel evolution, and the art of partner-led scale. She dives into everything from being “voluntold” into channel, to the difference between real partnership and just pushing portals. We talk trust, seller psychology, the 7-partner strategy from Jay McBain, and why emotional intelligence is your most valuable asset in GTM.
Jen also shares her personal journey, growing up at the intersection of four cultures, learning from a fighter pilot father and financial strategist husband, and how that shaped her unique leadership lens.
This one’s got it all: heart, humor, hard truths, and tactical gold.
Whether you’re a partner leader, aspiring board member, or just thirsty for curiosity (shoutout to Jen’s self-proclaimed “thirst trap for learning” mindset), this is your episode.