Building Teams, Brands, and a Life You Actually Want with Kyle Lacy Artwork

Friends with Benefits

Welcome to Friends with Benefits, the business podcast about revenue-generating partnerships.

Not "business time" with friends.

This podcast is for those looking to build professional relationships that last and add tremendous value to your company and maybe even, you personally.

Join hosts Jason and Sam Yarborough, who happen to be married, as they talk with some of the best in the industry.

We will be tackling topics like what good partnerships looks like, how relationships can build immense value for your business, and why even though strategy, pipeline, and growth are the goals, it all comes down to relationships. Let’s face it, business is done person-to-person.

Discover how personal connections transcend the boundaries of business time. Come hang out with us for inspiring stories, actionable strategies, and valuable insights that will empower you to forge meaningful partnerships in today’s competitive landscape.

Because we all know, business time is personal.

All Episodes

Friends with Benefits

Building Teams, Brands, and a Life You Actually Want with Kyle Lacy

March 17, 2026 • Sam and Jason Yarborough • Season 3 • Episode 17

0:00 | 43:32

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The strongest leaders don’t separate performance from people, they know the two rise and fall together.

This week, we’re sitting down with our friend Kyle Lacy, CMO at Docebo, to talk about leadership, identity, ambition, and what it takes to build a big career without losing yourself in the process. Kyle has always been someone we admire for how openly he talks about work, family, writing, health, and the tension of trying to hold it all at once. In this conversation, we get into the cost of making work your whole identity, what burnout really looked like for him after a major career high, and how he’s built better rhythms without pretending he doesn’t love to work.

We also dig into Kyle’s approach to leadership and why so much of the real work has nothing to do with dashboards or tactics. He shares how he sets expectations with new hires, what it means to build a team culture people can actually feel, and why listening might be the most underrated leadership skill there is. We talk about brand building too, from the golden llamas to creating experiences people remember because they’re thoughtful, creative, and human.

What you’ll learn:

Why burnout often looks like a slow drift, not one dramatic breaking point
How clear expectations, real listening, and visible values help teams trust their leaders
Why memorable brands come from creativity, taste, and experiences people actually care about

Jump into the conversation:

(00:00) Introduction

(03:43) Meet Kyle Lacy

(05:25) Showing up fully online and in life

(09:11) Why telling your story builds your career

(12:20) How Kyle leads a new team

(14:55) The expectations that define his culture

(18:32) The burnout that changed everything

(24:07) Why leaders have to model balance

(26:11) The habits helping Kyle avoid burnout

(30:16) Making peace with ambition

(32:30) Why creativity still wins in B2B