Elle Sera

Conor Jaafari: my childhood bear inspired a global brand now loved by Molly Mae & The Kardashians

Elle Sera

Follow Conor:

▶︎ LinkedIn - https://www.linkedin.com/in/conor-jaafari-461b492b/?originalSubdomain=uk
▶︎ Web - https://cozycrewclub.com/

Chapters:
00:00 Introduction
00:34 Connor's Journey: From Marketing to Cozy Crew Club
02:01 Marketing Strategies and Growth During COVID
03:18 The Importance of Paid Ads and Marketing Knowledge
07:36 Building a Community and Influencer Marketing
23:29 Challenges and Lessons in Scaling the Business
31:20 Scaling and Internationalization
34:06 Running a Lean Team
41:46 Retail Strategies and Expansion Goals
47:45 Celebrity Endorsements and Market Expansion
52:57 Design Process and Trends
54:22 Conclusion

Listen to the podcast on:

▶︎ Apple Podcasts
▶︎ Spotify

Follow Elle-Sera for more:

▶︎ Facebook
▶︎ Instagram
▶︎ LinkedIn

About Elle-Sera

Hormones aren’t JUST anything. They make you who you are and control everything – your energy, mood, weight, confidence, hunger, motivation, outlook, libido the list goes on. The impact of hormone imbalance on our psychology and behaviour has been dismissed – until now.

Let’s stop diminishing the way we feel because of our hormones, by uttering those three little words: “I’m just hormonal”, and start embracing the power you can have over them.

Elle Sera supports thousands of women to reclaim their hormones, including myself. Our golden pill is packed with five potent ingredients, carefully chosen to rebalance hormones in one essential daily dose.

Recorded and Produced by Liverpool Podcast Studios
▶︎ Web
▶︎ Instagram
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