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Selling on Giants: The eCommerce Marketplace Podcast
Selling on Giants: The eCommerce Marketplace Show is dedicated to empowering entrepreneurs and businesses with the insights, strategies, and best practices needed to succeed across major eCommerce platforms such as Amazon, Walmart, Shopify, and WooCommerce. Our podcast covers a broad spectrum of eCommerce topics, including product sourcing, inventory management, pricing, advertising, customer service, and fulfillment. We focus on the latest trends and developments within the industry, featuring interviews with experts, successful sellers, and thought leaders who offer valuable insights and actionable tips. Our mission is to be a comprehensive resource for anyone looking to build a successful online business on these leading eCommerce marketplaces.
Episodes
146 episodes
From Prompts to AI Agents: How eCommerce Teams Should Adopt AI | Edwin Choi
Using AI every day but still doing most of the work by hand? Edwin Choi, Founder & CEO of Jet Fuel Agency, explains how eCommerce teams move from basic prompting to AI agents that run, connect, and improve their own workflows.Mr. Wi...
Amazon's Q4 Deadline Crunch, Walmart's Store Play & AI's New Buy Box
Holiday shopping is starting earlier, Amazon's Q4 costs are rising, and Walmart is closing the gap on fulfillment. Meanwhile, AI shopping is creating a new battle for product visibility.In this October 12, 2026 episode of Sell...
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The $47.5 Million Idea Hiding in a Bottle of White Paint
What if your product isn’t the problem?What if your customers simply don’t see the problem the way you do?In this episode of Selling on Giants, Mr. Will explores why some products struggle to sell even when the produ...
Amazon Puts Ads on Autopilot, Adds Paid Review Requests & TikTok Takes Checkout
Amazon is turning advertising into an AI-powered operating system for the customer journey.In this October 5th episode, Mr. Will covers Amazon’s biggest unBoxed announcements, paid review campaigns, TikTok checkout, Walmart seller...
Why eCommerce Brands Stall Despite Higher Ad Spend | Krista Karpan
Spending more on Meta ads while revenue stays flat? Krista Karpan, Co-Founder & CEO of Milked Media, explains why eCommerce brands plateau and how to diagnose it using MER, year-over-year data, and creative testing.Mr. Will and Kris...
Amazon Wants to Run Every Marketplace, AI Gets the Keys & Holiday Spending Hits $275B
Amazon is no longer trying to win only the sale. It wants to run the systems behind the entire commerce operation.In this September 29th episode, Mr. Will examines Amazon’s expansion beyond its marketplace, AI agents acting inside...
WD-40 Was Built for Missiles. You’re Trying to Sell to Everyone.
Most ecommerce brands do not have a traffic problem. They have a clarity problem.In this episode of Selling on Giants, Mr. Will breaks down why trying to sell to everyone weakens your Amazon positioning, confuses customers, and ma...
Amazon Passkeys Are Becoming Mandatory: What Sellers Must Fix Before Q4
Could your team lose access to Seller Central during the busiest stretch of Q4?Amazon’s rolling passkey requirement is ending the shared-login workaround many sellers, agencies, and contractors still rely on. Mr. Will explains how to aud...
How eCommerce Brands Expand Internationally Without Adding Complexity | Andy Hooper
International expansion can create new revenue opportunities—but it can also introduce tax, compliance, logistics, inventory, and operational complexity fast.In this episode of Selling on Giants, Will Haire sits down with Andy ...
Amazon Cracks Down on Bundles, ChatGPT Gets Ads & Q4 Deadlines Hit
Amazon is tightening its bundle policy while critical Q4 inventory and import deadlines arrive. At the same time, Amazon Ads is expanding into ChatGPT as AI reshapes how shoppers discover products.In this September fifteenth episo...
Do Less Better: The Amazon Strategy Most Brands Avoid
Most Amazon brands do not need more traffic. They need fewer distractions.In this episode of Selling on Giants, Mr. Will breaks down why many brands stall on Amazon not because they lack SKUs, campaigns, keywords, tools, or traffi...
Amazon’s $20B Ad Fight, Good Good Golf Melts Down & Walmart’s Chicken Purse
Amazon’s ad auction is headed to court, Good Good Golf turned one bad advertisement into a distribution crisis, and Walmart made a purse out of rotisserie chicken packaging. Ecommerce had a week.In this episode of Selling on Giant...
Your Shopify Ads Aren’t as Profitable as You Think | Adam Callinan
How do you know if your Shopify ads are actually making money?In this episode of Selling on Giants, Will Haire sits down with Adam Callinan, founder of Pentane, to break down the financial math behind profitable DTC growth.The c...
Amazon Ads Under Fire, Shipping Hikes & TikTok Fuels Amazon Sales
Your Q4 promotion can look profitable today and lose money before the first holiday order reaches the customer.In this September 1, 2026 episode of Selling on Giants, Will Haire, cofounder of BellaVix, breaks down the marketplace changes...
The Grocery Store That Beat the Soviet Union and What Amazon Sellers Can Learn From It
Most sellers think competition is the problem. But what if too many options, too many SKUs, and too many competitors are actually the system working?In this episode of Selling on Giants, Mr. Will breaks down why crowded marketplac...
Ozempic Comes for Halloween, Walmart Booms & AI Shoppers Spend More
Ozempic is influencing the Halloween aisle while Walmart and AI reshape how consumers discover, buy, and receive products.In this August 25th episode of Selling on Giants, Mr. Will breaks down why Hershey is expanding beyond tradi...
Marketing vs. Finance: The eCommerce Growth Problem
In this episode of Selling on Giants, Will Haire sits down with Gavin Trippe of P1 Commerce to reveal one of the biggest problems facing growing eCommerce brands: the disconnect between marketing and finance. When CMOs and CFOs ope...
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TikTok Shop Passes Target Online & Taylor Swift Shows How Fast Culture Becomes Commerce
This week on Selling on Giants, the biggest eCommerce story starts somewhere unexpected: Taylor Swift.Bridal brands are already preparing products around the expected look of Swift’s wedding dress before most consumers have even s...
Amazon Ads Move Into Creator Content & TikTok Shop Is Becoming a $50B Marketplace
This week’s Selling on Giants News and Updates focuses on the systems underneath eCommerce growth as brands move deeper into Q4 planning.Amazon is changing how seller financing interacts with marketplace rights, Sponsored Products...
Amazon 3D Models Explained: Will They Become a Requirement for Sellers? | Ganesh Singh
Amazon is investing heavily in interactive 3D product models, and this shift could change how brands compete on the marketplace.In this episode of Selling on Giants, Will Haire sits down with Ganesh Singh, Co-Founder and COO of 3Dimages...
The Founder Bottleneck: Why Scaling Starts With Discipline
Most ecommerce brands do not lose because Amazon gets harder. They lose because the operator behind the business becomes the bottleneck.In this episode of Selling on Giants, Mr. Will breaks down the founder discipline required to ...
Amazon’s Ad Tax, Seller Financing & Walmart Ad Controls
Amazon’s marketplace keeps growing, but advertising is growing even faster.This week on Selling on Giants, Will Haire breaks down what Amazon’s latest earnings reveal about the rising cost of visibility and how agentic sh...
The Jevons Paradox: Why Amazon Keeps Getting Harder Even When the Tools Get Better
Why better tools do not make Amazon easierAmazon has become more efficient for sellers. Products can launch faster, listings can be optimized faster, ads can be automated, and content can be generated almost instantly. But when ev...
eCommerce News Update: New Tariffs, Amazon Seller Rights, TikTok Shop Plus, and AI Shopping
This week’s Selling on Giants News and Updates examines how new tariffs, marketplace regulation, artificial intelligence, fulfillment costs, and platform loyalty programs are reshaping eCommerce heading into Q4.The expected tariff...
Drone Delivery Is Here: How Drones Will Transform Last-Mile E-Commerce | Beth Flippo, CEO of DEXA
Drone delivery isn't science fiction anymore—it's already changing the way products move from businesses to customers.In this episode of Selling on Giants, Will sits down with Beth Flippo, CEO of DEXA, one of only a handful of FAA-certi...
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