AI Agents, Video ROI, and Walmart’s New Rules: What eCommerce Brands Need to Know

In the July 29, 2025 episode of Selling on Giants - eCommerce News & Updates, Mr. Will breaks down the week’s most important marketplace shifts with sharp insight, real-world context, and just enough edge to make it worth your time.

This one’s all about clarity, performance, and the growing role of AI across the platforms that matter.

Here’s what we cover:

Amazon’s Potential Sales Lift for Shoppable Video
Finally, some real numbers behind the video push. Sellers can now see category-specific sales lift estimates based on what similar brands earned after uploading shoppable videos. For Beauty and Handmade brands, the data speaks clearly—video moves the needle.

Multimodal AI Search Comes to Amazon
Search is no longer just about keywords. Amazon is now interpreting product listings visually and semantically. Main images and A plus content are being factored into rankings. If your listing isn’t aligned with how your customer searches and shops, expect to slide down the page.

Walmart Tightens Jewelry Listing Requirements
If you sell jewelry, you’ll need to start including metal type, purity level, plating method, and weight. Vague listings will be suppressed. Now’s the time to update your catalog before Walmart’s systems flag it for you.

Walmart Adds Reporting to Review Accelerator
Sellers finally get transparency into what they’re being charged and credited for each incentivized review. If you’ve been guessing at ROI, this report connects the dots.

New Rules for Promotional Pricing on Walmart
Walmart is cracking down on repetitive promos. You’ll need a 30-day buffer between identical discounts, and all offers must meet minimum thresholds. Plan your pricing strategy like a retailer, not a workaround.

Motion’s 2025 Creative Trends Report
Lo-fi still works, but it’s getting crowded. Humor is making a comeback. Long-form storytelling is converting. The best brands are building native content that feels like it belongs in the feed, not a billboard.

McKinsey’s Forecast on AI Agents
The future is already here. McKinsey projects AI agents could add $1.5 trillion in value by handling operations, pricing, and even creative. Retail is one of the biggest opportunities. The brands that build systems now will scale faster than the ones stuck in spreadsheets.

Walmart’s Super Agents Are Live
Walmart is already using internal AI tools to automate merchandising, inventory, and supply chain workflows. These aren’t off-the-shelf bots. They’re deeply integrated decision engines. The sellers who move quickly and stay clean on data will benefit most.

Amazon’s Full Funnel Strategy Is Working
Brands running Streaming TV and upper funnel ads are seeing lift in Sponsored Products. Attribution is still messy, but the momentum is real. If your detail pages aren’t optimized, even the best ad strategy won’t save you.

ChatGPT Now Uses Google Search
OpenAI confirmed that ChatGPT now pulls answers from Google. That means your SEO fundamentals—structured data, schema markup, and crawlability—now impact your visibility in AI tools. Your SEO strategy is officially your AI strategy.

Trump’s EU Trade Deal Could Mean Tariff Relief
Apparel, luxury, and industrial goods may benefit most. If your brand sources from or ships to the EU, this could improve your margins if you’re ready to act quickly and stay compliant.

And One Last Thought
AI can help you scale. But it can’t give your brand taste. That’s on you. Future Commerce said it best: plastic watches are everywhere. Be the Patek.

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