Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Deception in Advertising
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David Aron and Rob Hamilton
Doctor Dave speaks to deception , the disingenuous, and deceit vs. straight-forward, honest advertising. Is it truly deceit or does it simply enhance the image and message of the product? Ramblin' Rob introduces and talks about the subject in a bit of a circle and Dave skillfully helps him out of the spin! And it really comes down to story-telling...