Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Episodes
59 episodes
Doctor Dave and Ramblin' Rob Unscripted (As Always!)
Doctor Dave Aron and Ramblin' Rob Hamilton dive pretty deep into the idea of marketing messages and archetypes with respect to traditional vs. AI. What really is the difference and how will the ability of Artificial Intelligence have an e...
Doctor Dave and Ramblin' Rob Are Back!
Doctor Dave and Ramblin' Rob revisit the origin of the Marketing vs. Sales Podcast. Getting back to basics, the AIDA marketing structure, introduced in 1898, is re-introduced. Doctor Dave talks about his current projects and the imp...
2025 Close w/ Rob and Dave: Mentoring and Mentorvention!
Join Doctor Dave and Ramblin' Rob as they close out 2025 and wish the listeners the best going into the New Year. The focus of this issue in the importance of mentoring in business and thereby reinforcing the impact of Doctor Dave's book,...
Ramblin' Rob Talks Barriers!
Welcome back to Marketing vs. Sales! It's been a tick. While Doctor Dave has been working feverishly on his project of passion and welcoming in new family, Ramblin' Rob has been developing a workshop to add to his Minimum Viable Pro...
Doctor Dave's Competition!
Doctor Dave talks about how to identify competition for your product, service, or solution. The many ideas a principles of competition are bounced back in forth. And can the choice of doing nothing actually represent a competitor of...
Ramblin' Rob's "You Don't Have to Say No!" SPECIAL ISSUE!
A special issue and re-broadcast of "You Don't Have to Say No!" from 2008! Rob Hamilton introduced the idea of Feigned Indifference and The Technique (Counter-Transition-Close) in this program. It was the beginning of concepts and i...
MvS Giant-Sized Annual II!
This issue is all about the car business! Pull up a chair and listen to Ramblin' Rob and Doctor Dave discuss the best questions ever asked by a marketing class about an industry that, quite frankly, delivers more dollars in revenue and em...
Ramblin' Rob's Minimum Viable Product Introduction and Pricing
With two books on the market, Beyond the Walkaround and Concepts of Modern Automotive Sales, Ramblin' Rob includes those in his minimum viable product. Then answering the question posed by Doctor Dave: "Are you more prepared to offe...
Pricing Doctor Dave's Minimum Viable Product
In an absolutely powerful issue, Doctor Dave wonders about how to price his offering. Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time. What do we want to make? Is that im...
Ramblin' Rob's Audience
Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience. Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times...
My Audience by Doctor Dave
In this progression toward Doctor Dave's and Ramblin' Rob's Projects of Passion, the audience is identified through specific tools and then targeted. Doctor Dave takes the lead and defines those who will be the most receptive and rewarded...
Ramblin' Rob's Hamilton Sales Training Situation Analysis
Hamilton Sales Training has been the project of passion for Rob over the past decade. It has been there, in maybe several forms, without the butcher paper pulled down. But now, with the help of Doctor Dave's EPIER situation analysis...
Project of Passion: The Offering (Doctor Dave)
Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors. Only 1/3 have one. What is Mentorvention? It is a solution for those who need mentorship in order to build cont...