Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Episodes
47 episodes
MvS Giant-Sized Annual II!
This issue is all about the car business! Pull up a chair and listen to Ramblin' Rob and Doctor Dave discuss the best questions ever asked by a marketing class about an industry that, quite frankly, delivers more dollars in revenue and em...
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Season 2
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Episode 13
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1:24:20
Pricing Doctor Dave's Minimum Viable Product
In an absolutely powerful issue, Doctor Dave wonders about how to price his offering. Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time. What do we want to make? Is that im...
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Season 2
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Episode 9
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54:13
Ramblin' Rob's Audience
Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience. Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times...
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Season 2
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Episode 8
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37:45
My Audience by Doctor Dave
In this progression toward Doctor Dave's and Ramblin' Rob's Projects of Passion, the audience is identified through specific tools and then targeted. Doctor Dave takes the lead and defines those who will be the most receptive and rewarded...
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Season 2
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Episode 7
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39:40
Ramblin' Rob's Hamilton Sales Training Situation Analysis
Hamilton Sales Training has been the project of passion for Rob over the past decade. It has been there, in maybe several forms, without the butcher paper pulled down. But now, with the help of Doctor Dave's EPIER situation analysis...
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Season 2
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Episode 6
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56:17
Project of Passion: The Offering (Doctor Dave)
Interesting to note that Doctor Dave cites that 3/4s of those he wishes to reach know they are in need of mentors. Only 1/3 have one. What is Mentorvention? It is a solution for those who need mentorship in order to build cont...
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Season 2
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Episode 3
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44:58
Ramblin' Rob's Overview of a New Project
Ramblin' Rob uses Doctor Dave's "You Own Your Origin Story" to tell his history. It is one of continuous learning and growing confidence. The "You Don't Have to Say No!" concept and program is remembered, as is the introduction to t...
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Season 2
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Episode 2
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38:51
Doctor Dave's Overview of a New Project
Doctor Dave offers a Master Class on how to identify and create an identity for a project, product, service, or solution from the ground up! Welcome to Marketing vs. Sales Season Two! Dave Aron's creative Own Your Origin Story is at...
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Season 2
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Episode 1
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37:31
Marketing vs. Sales: Transitioning to Season Two!!
As Marketing vs. Sales moves into its second year, Doctor Dave and Ramblin' Rob discuss major takeaways from the first 30 issues! Many thanks to listeners as they jump into new waters and attempt to help anyone who might want to brand and...
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Season 1
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Episode 31
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36:37
Execution Of The Marketing Plan: Step Ten of Marketing Process
Doctor Dave concludes his Marketing Process with the 10th step - Execution. The difference between "Marketing Strategy" and "Go-to-Market Strategy" is discussed with respect to AI... Continuing on to execution, the entire process is...
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Season 1
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Episode 30
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40:30
Ramblin' Rob's Additional Keys to the Sales Process
Ramblin' Rob talks about a few nuances and intricacies while continuing to focus on basics. This is a really pertinent augmentation to the prior sales-centric podcasts. The key ideas represented in this issue will immediately make a...
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Season 1
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Episode 29
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42:10
Doctor Dave's Marketing Plan
What actually goes into the Marketing Plan? It is important to all businesses, and how much do you have dedicated to this plan after you account for forecasted revenue and all costs. Doctor Dave dives into detail and talks specifica...
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Season 1
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Episode 28
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29:39
Ramblin' Rob's Step 10: Follow-Up
POST-SALE follow-up and IN-SALE follow-up is discussed in detail. Making the tough calls and connections is something all sales consultants must learn to love. It's part of you and part of your personal Brand or Promise to the custo...
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Season 1
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Episode 27
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45:57
Objectives and Tasks; ROI: More Doctor Dave!
Doctor Dave is talking about money! The Return on Investment. Financials and Budgets are discussed - they are vital. What will we spend and how will that relate to our forecasted revenue? That will dictate ROI, of course...
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Season 1
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Episode 26
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38:09
Issue 24: Documentation and Implementation (Sales Process Steps 8 & 9)
Ramblin' Rob speaks in detail about reinforcing the promise made by the consultant to the customer with respect to the product, service, or solution that has just been agreed to. Sorry, I know - preposition! We'll get over tha...
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Season 1
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Episode 25
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47:57
MvS King-Sized Annual I!
Doctor Dave's students are doing a case-study of the automotive manufacturer, Subaru. The are reading the book Where the Suckers Moon, a book from 30 years ago about the advertising campaign developed for Subaru. The students have h...
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Season 1
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Episode 24
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1:13:35
Marketing Process: Set your Marketing Objectives and Goals
The first order of business is to recognize your KPI or Key Performance Indicators. This has to be done while not losing sight of relationship building and understanding how this might influence everything. Revenue must be targeted,...
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Season 1
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Episode 23
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49:53
Sales Process: The Close or Asking for the Sale
For all sales consultants, no matter what you are selling, THIS issue is paramount! Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close: Positive Value Statements, Warm Fuzzies (...
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Season 1
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Episode 22
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45:26