Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Prelude to the Sales Process and A Couple of Pitfalls in Marketing
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David Aron and Rob Hamilton
Doctor Dave and Ramblin' Rob begin to gear up toward the detailed descriptions of their Sales and Marketing Processes. The ongoing and necessary activities within the sales process are introduced with some important elaboration. Some of the ideas which might be avoided in marketing are related and discussed. A couple of key concepts in selling and career are pointed out during the Play Ball segment!