Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Sales Process: The Close or Asking for the Sale
For all sales consultants, no matter what you are selling, THIS issue is paramount! Ramblin' Rob talks about numerous subjects including the Argument vs. Defined Close, Setting Up the Close: Positive Value Statements, Warm Fuzzies (to continue building comfort) and 3rd Party Examples, Getting to the "Yes," and the Technique (a counter/transition/close tactic). Having multiple arguments and the ability to circle back to the close is shown to be vital. And the benefits of disagreement with the customer are also discussed... Don't miss this one!