Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Ramblin' Rob's Audience
Thank goodness for Doctor Dave's guidance as we meander our way through Ramblin' Rob's targeted audience. Rob has a tendency to target way more than he probably should, considering his somewhat counter-intuitive approach to sales at times. However, many marketing ideas have been revisited here, including the EPIER analysis (Doctor Dave's brainchild). As we move forward through these last few issues and foreshadow the pricing of the Minimum Viable Product, which is to come next ish (Doctor Dave first, Rambler to follow), there are many fun items to put into action! Listen in! Reconvene with Rob and Dave the second week of February, after a brief hiatus!