Marketing vs Sales
Lifelong pals Dr. Dave Aron (professor of Marketing at Dominican University in Chicago) and Rob Hamilton, (author of Beyond the Walkaround and Concepts of Modern Automotive Sales) invite you to join their adventures in the worlds of Marketing and Sales, all the while attempting to discover the most spectacular relationships between the two.
Marketing vs Sales
Pricing Doctor Dave's Minimum Viable Product
In an absolutely powerful issue, Doctor Dave wonders about how to price his offering. Cost vs. Price, more specifically, Fixed Cost vs. Variable Costs are put together with the cost of time. What do we want to make? Is that important enough to alter price or do we simply have to sell more? How does the market play into it? What is perceived value? Must we change offering or change audience (if either is necessary)? Does a higher price always indicate a more premium aura? Wow! A lot of information. Ramblin' Rob talks about confidence in pricing. "This is a great deal!" "I have already accounted for these things, and this is what the market says." Parity pricing comes into the picture. Doctor Dave finishes with a great quote from Vincent van Gogh. Don't miss this one!